Whale Wisdom: Track Hedge Funds Using 13F Filings

Form Type: 4

Acccession Number:	0000014693-12-000106
Date:	2012-07-09
Issuer:	BROWN FORMAN CORP (BFA, BFB)
Original Submission Date:

Reporting Person:

HOLLAND AUGUSTA BROWN
850 DIXIE HWY
LOUISVILLE, KY 40210

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of Security	Transaction Date	2a. Deemed Execution Date	Transaction Code	Shares	Acquired or Disposed	Price per share	5. Amount of Securities Beneficially Owned Following Reported Transaction	6. Ownership Form Direct or Indirect	Nature of Indirect Ownership
CLASS B COMMON	2012-07-09		S	64,617	d	$93.81	144,960	indirect
CLASS B COMMON	2012-07-09		S	1,437	d	$94.64	143,523	indirect
CLASS B COMMON				0		$0.00	77,582	direct
CLASS B COMMON				0		$0.00	383	indirect
CLASS B COMMON				0		$0.00	1,320	indirect
CLASS B COMMON				0		$0.00	26,298	indirect
CLASS B COMMON				0		$0.00	8,597	indirect
CLASS B COMMON				0		$0.00	364	indirect
CLASS B COMMON				0		$0.00	128,149	indirect
CLASS B COMMON				0		$0.00	12,800	indirect
CLASS B COMMON				0		$0.00	4,109	indirect
CLASS B COMMON				0		$0.00	607	indirect
CLASS B COMMON				0		$0.00	168	indirect
CLASS B COMMON				0		$0.00	639	indirect
CLASS B COMMON				0		$0.00	245	indirect
CLASS B COMMON				0		$0.00	3,406	indirect
CLASS B COMMON				0		$0.00	37,500	indirect
CLASS B COMMON				0		$0.00	7,383	indirect
CLASS B COMMON				0		$0.00	4,469,094	indirect

Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security	Conversion or Exercise Price of Derivative Security	Transaction Date	Deemed Execution Date	Transaction Code	Number of Derivative Securities Acquired (A) or Disposed of (D)	Date Exercisable	Expiration Date	Title and Amount of Securities Underlying Derivative Security	Price of Derivative Security	Number of derivative Securities Beneficially Owned Following Reported Transaction(s)	Ownership Form: Direct (D) or Indirect (I)	Nature of Indirect Beneficial Ownership
CLASS B COMMON	0.0	2012-07-09	deemed execution date	S	64,617 (d)				$0.00	144,960	indirect	hebe three limited partnership
CLASS B COMMON	0.0	2012-07-09	deemed execution date	S	1,437 (d)				$0.00	143,523	indirect	hebe three limited partnership
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	77,582	direct
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	383	indirect	spouse
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	1,320	indirect	owsley brown ii ira
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	26,298	indirect	clb grandchildren eq. tr.
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	8,597	indirect	eleanor lee trusts
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	364	indirect	hebe exempt trust
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	128,149	indirect	hebe non-exempt trust
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	12,800	indirect	longview charitable lp
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	4,109	indirect	trust fbo owsley brown iii
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	607	indirect	trust fbo child
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	168	indirect	trust fbo children
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	639	indirect	holland family trust
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	245	indirect	trust fbo barzun children
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	3,406	indirect	trust fbo augusta holland
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	37,500	indirect	cherokee horatio ltd.
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	7,383	indirect	birdnest 2006 ltd.
CLASS B COMMON	0.0		deemed execution date		0 ( )				$0.00	4,469,094	indirect	olympus three, llc

Footnotes
ID	footnote
f1	the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $93.35 to $94.315, inclusive. the reporting person undertakes to provide to brown-forman corporation, any security holder of brown-forman corporation, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote (1) to this form 4.
f2	the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $94.61 to $994.78, inclusive. the reporting person undertakes to provide to brown-forman corporation, any security holder of brown-forman corporation, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote (2) to this form 4.