Form Type: 4

SEC EDGAR Link
Accession Number:0001246360-14-003671
Date:2014-08-29
Issuer: ALASKA AIR GROUP, INC. (ALK)
Original Submission Date:

Reporting Person:

SPRAGUE JOSEPH A
19300 INTERNATIONAL BLVD
SEATTLE, WA 98188

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2014-08-29 S 3,000 d $46.38 15,644 direct
COMMON STOCK 401(K) 2014-08-29 0 $0.00 6,726 indirect
RESTRICTED STOCK UNIT 2014-08-29 0 $0.00 9,960 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 common shares held in the alaska air group inc. employee stock ownership 401(k) plan trust, as of 12/31/13.
f2 total shares beneficially held have been adjusted to give effect to the 2-for-1 stock split that occurred on 7/9/2014.
f3 stock units awarded under alaska air group's 2008 performance incentive plan; subject to forfeiture.
f4 total unvested restricted stock units have been adjusted to give effect to the 2-for-1 stock split that occurred on 7/9/2014.
f5 prior to this transaction, the total common shares beneficially held were adjusted to give effect to the 2-for-1 stock split that occurred on 7/9/2014.
f6 the price reported in column 4 is a weighted average price. these shares sold in multiple transactions at prices ranging from $46.3500 to $46.3756, inclusive. the reporting person undertakes to provide to alaska air group, any security holder of alaska air group, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
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