Form Type: 4

SEC EDGAR Link
Accession Number:0001209191-14-058195
Date:2014-09-12
Issuer: VITAMIN SHOPPE, INC. (VSI)
Original Submission Date:

Reporting Person:

FRYDMAN JEAN W
2101 91ST STREET
NORTH BERGEN, NJ 07047

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2014-09-12 S 1,135 d $43.40 8,266 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the $43.40 is the weighted average exercise price from a range of nine (9) exercises.
f2 includes 21 shares acquired at $38.11 per share, 21 shares acquired at $37.19 per share, 21 shares acquired at $37.58 per share, 20 shares acquired at $40.39 per share, and 22 shares acquired at $36.57 per share under the vitamin shoppe 2010 employee stock purchase plan on june 28, 2013, september 30, 2013, december 31, 2013, march 31, 2014 and june 30, 2014 respectively.
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