Form Type: 4

SEC EDGAR Link
Accession Number:0001373715-14-000199
Date:2014-10-20
Issuer: SERVICENOW, INC. (NOW)
Original Submission Date:

Reporting Person:

LUDDY FREDERIC B
C/O SERVICENOW, INC.
4810 EASTGATE MALL SAN DIEGO, CA 92121

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2014-10-20 S 43,275 d $59.41 358,312 direct
COMMON STOCK 2014-10-20 S 6,625 d $60.22 351,687 direct
COMMON STOCK 2014-10-20 S 100 d $61.00 351,587 direct
COMMON STOCK 2014-10-20 S 1,300 d $59.46 44,500 indirect
COMMON STOCK 2014-10-20 S 100 d $60.15 44,400 indirect
COMMON STOCK 2014-10-21 S 38,213 d $60.26 313,374 direct
COMMON STOCK 2014-10-21 S 11,787 d $60.84 301,587 direct
COMMON STOCK 2014-10-22 S 19,585 d $58.45 180,415 indirect
COMMON STOCK 2014-10-22 S 11,635 d $59.41 168,780 indirect
COMMON STOCK 2014-10-22 S 18,780 d $60.13 150,000 indirect
COMMON STOCK 2014-10-20 0 $0.00 980,000 indirect
COMMON STOCK 2014-10-20 0 $0.00 50,000 indirect
COMMON STOCK 2014-10-20 0 $0.00 6,612,838 indirect
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the sales reported on this form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person.
f2 represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
f3 represents the weighted average sales price per share. the shares sold at prices ranging from $58.96 to $59.95 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f4 represents the weighted average sales price per share. the shares sold at prices ranging from $59.96 to $60.92 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f5 represents the weighted average sales price per share. the shares sold at prices ranging from $59.13 to $60.04 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f6 represents the weighted average sales price per share. the shares sold at prices ranging from $59.54 to $60.53 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f7 represents the weighted average sales price per share. the shares sold at prices ranging from $60.54 to $61.27 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f8 represents the weighted average sales price per share. the shares sold at prices ranging from $57.91 to $58.90 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f9 represents the weighted average sales price per share. the shares sold at prices ranging from $58.91 to $59.90 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f10 represents the weighted average sales price per share. the shares sold at prices ranging from $59.91 to $60.51 per share. full information regarding the number of shares sold at each price shall be provided upon request to the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
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