Form Type: 4

SEC EDGAR Link
Accession Number:0001140361-14-043621
Date:2014-11-24
Issuer: EVINE LIVE INC. (EVLV)
Original Submission Date:

Reporting Person:

GE CAPITAL EQUITY INVESTMENTS INC
201 MERRITT 7
NORWALK, CT 06851

Reporting Person:

GENERAL ELECTRIC CAPITAL CORP
901 MAIN AVENUE
NORWALK, CT 06851-1168

Reporting Person:

GENERAL ELECTRIC CO
3135 EASTON TURNPIKE
W3F FAIRFIELD, CT 06828

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2014-11-24 S 31,478 d $6.21 3,768,112 f3 direct
COMMON STOCK 2014-11-25 S 1,700 d $6.21 3,766,412 f3 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the number of securities reported represents an aggregate number of shares sold by ge capital equity investments, inc. ("gecei") in multiple market transactions over a range of sales prices. the price reported represents the weighted average price per share. the reporting persons undertake to provide the staff of the sec, the issuer, or a stockholder of the issuer, upon request, the number of shares sold by gecei at each separate price within the range.
f2 sale prices range from $6.20 to $6.26 per share, inclusive.
f3 directly owned by gecei. indirectly owned by general electric capital corporation ("ge capital") because, among other things, gecei is a wholly-owned subsidiary of ge capital. see exhibit 99.1, incorporated by reference herein.
f4 sale prices range from $6.20 to $6.25 per share, inclusive.
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