Form Type: 4

SEC EDGAR Link
Accession Number:0001140361-15-003289
Date:2015-01-29
Issuer: BOSTON BEER CO INC (SAM)
Original Submission Date:

Reporting Person:

ROPER MARTIN F
C/O THE BOSTON BEER COMPANY, INC.
ONE DESIGN CENTER PLACE, SUITE 850 BOSTON, MA 02210

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON 2015-01-29 M 10,000 a $244.10 11,030 direct
CLASS A COMMON 2015-01-29 S 1,561 d $312.00 9,469 direct
CLASS A COMMON 2015-01-29 S 2,477 d $313.02 6,992 direct
CLASS A COMMON 2015-01-29 S 1,399 d $313.93 5,593 direct
CLASS A COMMON 2015-01-29 S 3,163 d $315.04 2,430 direct
CLASS A COMMON 2015-01-29 S 900 d $316.11 1,530 direct
CLASS A COMMON 2015-01-29 S 500 d $317.00 1,030 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
CLASS A COMMON STOCK OPTION 244.1 2015-01-29 deemed execution date M 10,000 (d) 2014-08-05 2015-06-30 class a common 10,000 $244.10 110,773 direct
Footnotes
IDfootnote
f1 the sales reported in this form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on august 5, 2014.
f2 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 1,561 shares is from $311.44 to $312.31. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f3 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 2,477 shares is from $312.49 to $313.45. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f4 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 1,399 shares is from $313.50 to $314.48. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f5 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 3,163 shares is from $314.54 to $315.37. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f6 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 900 shares is from $316.00 to $316.25. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f7 the option vests in 5 equal installments; the first on january 1, 2014, and the final vesting on january 1, 2018, subject to the reporting person remaining employed by the issuer on the applicable vesting date.
f8 with respect to certain shares, the option expires on december 31, 2017. all options are subject to earlier expiration based on certain contingencies.
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