Form Type: 4

SEC EDGAR Link
Accession Number:0001140361-15-021603
Date:2015-05-20
Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
Original Submission Date:

Reporting Person:

HAYS MICHAEL D.
C/O NATIONAL RESEARCH CORPORATION
1245 "Q" STREET LINCOLN, NE 68508

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2015-05-20 S 200 d $14.61 5,708,177 direct
CLASS A COMMON STOCK 2015-05-20 S 10,200 d $14.70 5,697,977 direct
CLASS A COMMON STOCK 2015-05-21 S 16,227 d $14.60 5,681,750 direct
CLASS A COMMON STOCK 2015-05-20 0 $0.00 283,485 indirect
CLASS A COMMON STOCK 2015-05-20 0 $0.00 75 f3 indirect
CLASS B COMMON STOCK 2015-05-20 0 $0.00 1,826,866 direct
CLASS B COMMON STOCK 2015-05-20 0 $0.00 125,125 indirect
CLASS B COMMON STOCK 2015-05-20 0 $0.00 12 f3 indirect
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 5.12 2015-05-20 deemed execution date 0 ( ) 2016-01-05 class a common stock 33,234 $5.12 33,234 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 6.62 2015-05-20 deemed execution date 0 ( ) 2017-01-05 class a common stock 25,068 $6.62 25,068 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 7.59 2015-05-20 deemed execution date 0 ( ) 2018-01-04 class a common stock 21,633 $7.59 21,633 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 8.12 2015-05-20 deemed execution date 0 ( ) 2019-01-05 class a common stock 20,109 $8.12 20,109 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 6.29 2015-05-20 deemed execution date 0 ( ) 2020-01-05 class a common stock 26,481 $6.29 26,481 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 9.14 2015-05-20 deemed execution date 0 ( ) 2021-01-05 class a common stock 17,745 $9.14 17,745 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 10.75 2015-05-20 deemed execution date 0 ( ) 2022-01-05 class a common stock 14,949 $10.75 14,949 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 14.5 2015-05-20 deemed execution date 0 ( ) 2023-01-07 class a common stock 10,938 $14.50 10,938 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 18.8 2015-05-20 deemed execution date 0 ( ) 2024-01-07 class a common stock 2,904 $18.80 2,904 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 13.17 2015-05-20 deemed execution date 0 ( ) 2025-01-06 class a common stock 10,014 $13.17 10,014 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 13.06 2015-05-20 deemed execution date 0 ( ) 2016-01-05 class b common stock 5,539 $13.06 5,539 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 15.31 2015-05-20 deemed execution date 0 ( ) 2017-01-05 class b common stock 4,178 $15.31 4,178 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 16.76 2015-05-20 deemed execution date 0 ( ) 2018-01-04 class b common stock 3,605 $16.76 3,605 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 17.57 2015-05-20 deemed execution date 0 ( ) 2019-01-05 class b common stock 3,351 $17.57 3,351 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 14.82 2015-05-20 deemed execution date 0 ( ) 2020-01-05 class b common stock 4,413 $14.82 4,413 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 19.09 2015-05-20 deemed execution date 0 ( ) 2021-01-05 class b common stock 2,957 $19.09 2,957 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 21.5 2015-05-20 deemed execution date 0 ( ) 2022-01-05 class b common stock 2,491 $21.50 2,491 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 27.13 2015-05-20 deemed execution date 0 ( ) 2023-01-07 class b common stock 1,823 $27.13 1,823 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 34.15 2015-05-20 deemed execution date 0 ( ) 2024-01-07 class b common stock 266 $34.15 266 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 35.48 2015-05-20 deemed execution date 0 ( ) 2025-01-06 class b common stock 1,669 $35.48 1,669 direct
Footnotes
IDfootnote
f1 does not include 467,265 shares of class a common stock currently held in certain grat agreements, all or a portion of which will be returned to mr. hays over the next two years.
f2 does not include 467,265 shares of class a common stock currently held in certain grat agreements, all or a portion of which will be returned to mr. hays' spouse over the next two years.
f3 the reporting person disclaims beneficial ownership of these shares.
f4 this option became fully exercisable on january 5, 2011.
f5 this option became fully exercisable on january 5, 2012.
f6 this option became fully exercisable on january 4, 2013.
f7 this option became fully exercisable on january 5, 2014.
f8 this option became fully exercisable on january 5, 2015.
f9 this option becomes fully exercisable on january 5, 2016.
f10 this option becomes fully exercisable on january 5, 2017.
f11 this option becomes fully exercisable on january 7, 2018.
f12 this option becomes fully exercisable on january 7, 2019.
f13 this option becomes fully exercisable on january 6, 2020.
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