Form Type: 4

SEC EDGAR Link
Accession Number:0001209191-15-062732
Date:2015-07-24
Issuer: EVERYDAY HEALTH, INC. (EVDY)
Original Submission Date:

Reporting Person:

REVOLUTION WF HOLDINGS LLC
1717 RHODE ISLAND AVENUE, NW, 10TH FL.
WASHINGTON, DC 20036

Reporting Person:

CASE STEPHEN M
C/O REVOLUTION WF HOLDINGS LLC
1717 RHODE ISLAND AVENUE, 10TH FLOOR WASHINGTON, DC 20036

Reporting Person:

REVOLUTION LLC
C/O REVOLUTION WF HOLDINGS LLC
1717 RHODE ISLAND AVENUE NW, 10TH FLOOR WASHINGTON, DC 20036

Reporting Person:

REVOLUTION MANAGEMENT CO LLC
C/O REVOLUTION WF HOLDINGS LLC
1717 RHODE ISLAND AVENUE NW, 10TH FLOOR WASHINGTON, DC 20036

Reporting Person:

STEPHEN M CASE REVOCABLE TRUST
C/O REVOLUTION WF HOLDINGS LLC
1717 RHODE ISLAND AVENUE NW, 10TH FLOOR WASHINGTON, DC 20036

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2015-07-24 S 11,400 d $12.51 3,194,653 indirect f3
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 this sale was effected pursuant to a rule 10b5-1 trading plan adopted by revolution wf holdings llc ("revolution wf") effective as of june 5, 2015.
f2 the price reported in column 4 is a weighted average price. these shares were sold in several transactions at prices ranging from $12.50 - $12.545, inclusive. the reporting persons undertake to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote (2) to this form 4.
f3 revolution wf is the holder of the issuer's securities. revolution management company llc ("management") wholly-owns revolution wf. revolution llc wholly-owns management and the stephen m. case revocable trust (the "trust") owns a majority in interest of revolution llc. stephen m. case is the sole trustee of the trust and may be deemed to have the power to vote and dispose of the shares held by revolution wf. each of the reporting persons disclaims beneficial ownership of the shares owned by revolution wf except to the extent of his or its respective pecuniary interest therein.
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