Form Type: 4

SEC EDGAR Link
Accession Number:0001140361-15-033829
Date:2015-08-26
Issuer: YUME INC (YUME)
Original Submission Date:

Reporting Person:

SANKARAN AYYAPPAN
C/O YUME, INC.
1204 MIDDLEFIELD ROAD REDWOOD CITY, CA 94063

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2015-08-26 M 30,090 a $0.00 48,537 direct
COMMON STOCK 2015-08-27 S 13,365 d $2.46 35,172 direct
COMMON STOCK 2015-08-26 0 $0.00 795,363 indirect
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
RESTRICTED STOCK UNITS 0.0 2015-08-26 deemed execution date M 30,090 (d) common stock 30,090 $0.00 90,271 direct
Footnotes
IDfootnote
f1 represents sales to satisfy tax withholding obligations in connection with the vesting of 30,090 restricted stock units.
f2 represents the aggregate of sales effected on the same day at different prices.
f3 represents the weighted average sales price per share. the shares sold at prices ranging from $2.45 to $2.505 per share. full information regarding the number of shares sold at each price shall be provided upon request from the staff of the u.s. securities and exchange commission, the issuer, or a security holder of the issuer.
f4 each restricted stock unit represents a contingent right to receive one share of the issuer's common stock.
f5 the restricted stock units vest over two years in four equal installments every 6 months commencing on february 26, 2015. shares of the issuer's common stock will be delivered to the reporting person upon vesting.
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