Schedule 13G/A

Filed by: PRICE T ROWE ASSOCIATES INC
Total Shares: 14,588,802
Subject Company: ServiceNow Inc - View Complete Ownership History Backtest
Filed as of Date: 02/09/2015
Event Date: 12/31/2014
Overall % Ownership: 9.8
Theoretical performance if you bought this security on the day the filing was released.
Perf 1d Perf 5d Perf 1m Perf 6m Perf 1y Max Gain # Days to Max Gain Max Loss # Days to Max Loss
0.6037 5.4885 8.7404 5.0906 -33.4248 23.4769 209 -35.3183 252

Reporting Persons

Name Sole
Voting Power
Shared
Voting Power
Sole
Dispositive Power
Shared
Dispositive Power
Aggregate
Amount Owned
Percent
of class
T ROWE PRICE ASSOCIATES, INC 4,520,410 0 14,588,792 0 14,588,802 9.8%
View Original Filing on Edgar's

Raw Filing Contents

0000080255-15-000016.txt : 20150209
0000080255-15-000016.hdr.sgml : 20150209
20150209132243
ACCESSION NUMBER:		0000080255-15-000016
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20150209
DATE AS OF CHANGE:		20150209

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ServiceNow, Inc.
		CENTRAL INDEX KEY:			0001373715
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-87249
		FILM NUMBER:		15587700

	BUSINESS ADDRESS:	
		STREET 1:		3260 JAY STREET
		CITY:			SANTA CLARA
		STATE:			CA
		ZIP:			95054
		BUSINESS PHONE:		408-501-8550

	MAIL ADDRESS:	
		STREET 1:		3260 JAY STREET
		CITY:			SANTA CLARA
		STATE:			CA
		ZIP:			95054

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SERVICE-NOW.COM
		DATE OF NAME CHANGE:	20060823

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRICE T ROWE ASSOCIATES INC /MD/
		CENTRAL INDEX KEY:			0000080255
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY & COMMODITY BROKERS, DEALERS, EXCHANGES & SERVICES [6200]
		IRS NUMBER:				520556948
		STATE OF INCORPORATION:			MD
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		100 EAST PRATT ST
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21202
		BUSINESS PHONE:		(410)345-6603

	MAIL ADDRESS:	
		STREET 1:		P.O. BOX 89000
		CITY:			BALTIMORE
		STATE:			MD
		ZIP:			21289
SC 13G/A 1 now13gadec14.htm NOW AS OF 12/31/2014

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 13G

 

Under the Securities Exchange Act of 1934

 

(Amendment No. 4)

  

SERVICENOW INC

(Name of Issuer)

 

COMMON STOCK

 

(Title of Class of Securities)

 

81762P102

(CUSIP Number)

 

December 31, 2014

 

(Date of Event which Requires Filing of Statement)

 

Check the appropriate box to designate the Rule pursuant to which this Schedule is filed:

 

[x] Rule 13d - 1(b)

 

Rule 13d - 1(c)

 

Rule 13d - 1(d)

 

 

 
 

1 Name of Reporting Person

 

T. ROWE PRICE ASSOCIATES, INC.

52-0556948

 

2 Check the Appropriate Box if a Member of a Group

 

NOT APPLICABLE

 

3SEC Use Only

______________________________

 

4Citizenship or Place of Organization

 

MARYLAND

 

Number of Shares Beneficially Owned by Each Reporting Person With

 

5 Sole Voting Power* 4,520,410

 

6 Shared Voting Power* -0-

 

7 Sole Dispositive Power* 14,588,792

 

8 Shared Dispositive Power -0-

 

9Aggregate Amount Beneficially Owned by Each Reporting Person

 

14,588,792

 

10Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares

 

NOT APPLICABLE

 

11 Percent of Class Represented by Amount in Row 9

 

9.8%

 

12 Type of Reporting Person

 

IA

*Any shares reported in Items 5 and 6 are also reported in Item 7.

 
 

 

Item 1(a) Name of Issuer:

Reference is made to page 1 of this Schedule 13G

 

Item 1(b) Address of Issuer's Principal Executive Offices:

 

3260 JAY STREET, SANTA CLARA, CA 95054

 

Item 2(a) Name of Person(s) Filing:

 

(1) T. Rowe Price Associates, Inc. ("Price Associates")

 

(2)

 

Attached as Exhibit A is a copy of an agreement between the Persons Filing (as specified hereinabove) that this Schedule 13G is being filed on behalf of each of them.

 

Item 2(b) Address of Principal Business Office:

 

100 E. Pratt Street, Baltimore, Maryland 21202

 

Item 2(c) Citizenship or Place of Organization:

 

(1) Maryland

 

(2)

 

Item 2(d) Title of Class of Securities:

Reference is made to page 1 of this Schedule 13G

 

Item 2(e) CUSIP Number: 81762P102

 

Item 3 The person filing this Schedule 13G is an:

 

XInvestment Adviser registered under Section 203 of the Investment Advisers Act of 1940

 

Investment Company registered under Section 8 of the Investment Company Act of 1940

 

Item 4 Reference is made to Items 5-11 on the preceding pages of this Schedule 13G.

 

 
 

Item 5 Ownership of Five Percent or Less of a Class.

 

X Not Applicable.

 

This statement is being filed to report the fact that, as of the date of this report, the reporting person(s) has (have) ceased to be the beneficial owner of more than five percent of the class of securities.

 

Item 6 Ownership of More than Five Percent on Behalf of Another Person

 

(1)Price Associates does not serve as custodian of the assets of any of its clients; accordingly, in each instance only the client or the client's custodian or trustee bank has the right to receive dividends paid with respect to, and proceeds from the sale of, such securities.

 

The ultimate power to direct the receipt of dividends paid with respect to, and the proceeds from the sale of, such securities, is vested in the individual and institutional clients which Price Associates serves as investment adviser. Any and all discretionary authority which has been delegated to Price Associates may be revoked in whole or in part at any time

 

Except as may be indicated if this is a joint filing with one of the registered investment companies sponsored by Price Associates which it also serves as investment adviser ("T. Rowe Price Funds"), not more than 5% of the class of such securities is owned by any one client subject to the investment advice of Price Associates.

 

(2)With respect to securities owned by any one of the T. Rowe Price Funds, only the custodian for each of such Funds, has the right to receive dividends paid with respect to, and proceeds from the sale of, such securities. No other person is known to have such right, except that the shareholders of each such Fund participate proportionately in any dividends and distributions so paid.

 

Item 7 Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.

 

Not Applicable.

 

Item 8 Identification and Classification of Members of the Group.

 

Not Applicable.

 

Item 9 Notice of Dissolution of Group.

 

Not Applicable.

 
 

Item 10 Certification.

 

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. T. Rowe Price Associates, Inc. hereby declares and affirms that the filing of Schedule 13G shall not be construed as an admission that Price Associates is the beneficial owner of the securities referred to, which beneficial ownership is expressly denied.

 

Signature.

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

 

T. ROWE PRICE ASSOCIATES, INC.

Date: February 17, 2015

Signature: /s/ David Oestreicher

Name & Title: David Oestreicher, Vice President

 

 

 

 

 

 

12/31/2014

 

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