Schedule 13G

Filed by: TYBOURNE CAPITAL MANAGEMENT (HK) LTD
Total Shares: 3,419,828
Subject Company: Yelp Inc. - View Complete Ownership History Backtest
Filed as of Date: 03/30/2015
Event Date: 03/23/2015
Overall % Ownership: 5.3
Theoretical performance if you bought this security on the day the filing was released.
Perf 1d Perf 5d Perf 1m Perf 6m Perf 1y Max Gain # Days to Max Gain Max Loss # Days to Max Loss
-0.0844 -0.8441 3.0386 -54.885 -56.8896 8.2085 22 -67.8624 221

Reporting Persons

Name Sole
Voting Power
Shared
Voting Power
Sole
Dispositive Power
Shared
Dispositive Power
Aggregate
Amount Owned
Percent
of class
TYBOURNE CAPITAL MANAGEMENT (HK) LIMITED 0 3,419,828 0 3,419,828 3,419,828 5.3%
TYBOURNE CAPITAL MANAGEMENT LIMITED 0 3,419,828 0 3,419,828 3,419,828 5.3%
TYBOURNE KESARI LIMITED 0 3,419,828 0 3,419,828 3,419,828 5.3%
VISWANATHAN KRISHNAN 0 3,419,828 0 3,419,828 3,419,828 5.3%
View Original Filing on Edgar's

Raw Filing Contents

0000929638-15-000384.txt : 20150330
0000929638-15-000384.hdr.sgml : 20150330
20150330115307
ACCESSION NUMBER:		0000929638-15-000384
CONFORMED SUBMISSION TYPE:	SC 13G
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20150330
DATE AS OF CHANGE:		20150330
GROUP MEMBERS:		TYBOURNE CAPITAL MANAGEMENT (HK) LTD
GROUP MEMBERS:		TYBOURNE KESARI LTD
GROUP MEMBERS:		VISWANATHAN KRISHNAN

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			YELP INC
		CENTRAL INDEX KEY:			0001345016
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PERSONAL SERVICES [7200]
		IRS NUMBER:				201854266
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-86798
		FILM NUMBER:		15733209

	BUSINESS ADDRESS:	
		STREET 1:		140 NEW MONTGOMERY STREET
		STREET 2:		9TH FLOOR
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105
		BUSINESS PHONE:		(415) 908-3801

	MAIL ADDRESS:	
		STREET 1:		140 NEW MONTGOMERY STREET
		STREET 2:		9TH FLOOR
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	YELP! INC
		DATE OF NAME CHANGE:	20051121

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			TYBOURNE CAPITAL MANAGEMENT HK LTD
		CENTRAL INDEX KEY:			0001553936
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			K3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G

	BUSINESS ADDRESS:	
		STREET 1:		2302 CHEUNG KONG CENTER
		STREET 2:		2 QUEENS ROAD CENTRAL
		CITY:			HONG KONG
		STATE:			K3
		ZIP:			XXXXX
		BUSINESS PHONE:		852-3983-6869

	MAIL ADDRESS:	
		STREET 1:		2302 CHEUNG KONG CENTER
		STREET 2:		2 QUEENS ROAD CENTRAL
		CITY:			HONG KONG
		STATE:			K3
		ZIP:			XXXXX
SC 13G 1 sc13g.htm sc13g.htm

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 

 
SCHEDULE 13G
 
Under the Securities Exchange Act of 1934
 
(Amendment No.   )*
 

YELP INC.
(Name of Issuer)

Class A Common Stock, par value $0.000001 per share
(Title of Class of Securities)

 
985817105
 
(CUSIP Number)

March 23, 2015
(Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
 [x]           Rule 13d-1(b)
 
 [  ]           Rule 13d-1(c)
 
 [  ]           Rule 13d-1(d)
 
*           The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.  Beneficial ownership information contained herein is given as of the date listed above.
 
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 

 
 

 


 
1
 
Names of Reporting Persons.
 
TYBOURNE CAPITAL MANAGEMENT (HK) LIMITED
 
 
2
 
Check the Appropriate Box if a Member of a Group (See Instructions)
 
 
(a)           [ ]
 
 
(b)           [ ]
 
3
 
SEC Use Only
 
4
 
Citizenship or Place of Organization.
 
Hong Kong

 
Number
of Shares
Beneficially
Owned by
Each
Reporting
Person With
5            Sole Voting Power
 
0 shares
 
6            Shared Voting Power
 
3,419,828 shares
 
Refer to Item 4 below.
7            Sole Dispositive Power
 
0 shares
 
8            Shared Dispositive Power
 
3,419,828 shares
 
Refer to Item 4 below.

 
9
 
Aggregate Amount Beneficially Owned by Each Reporting Person
 
3,419,828 shares
 
Refer to Item 4 below.
 
10
 
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)     [ ]
 
11
 
Percent of Class Represented by Amount in Row (9)
 
5.3%
 
Refer to Item 4 below.
 
12
 
Type of Reporting Person (See Instructions)
 
FI

 
 

 


 
1
 
Names of Reporting Persons.
 
TYBOURNE CAPITAL MANAGEMENT LIMITED
 
 
2
 
Check the Appropriate Box if a Member of a Group (See Instructions)
 
 
(a)           [ ]
 
 
(b)           [ ]
 
3
 
SEC Use Only
 
4
 
Citizenship or Place of Organization.
 
Cayman Islands

 
Number
of Shares
Beneficially
Owned by
Each
Reporting
Person With
5            Sole Voting Power
 
0 shares
 
6            Shared Voting Power
 
3,419,828 shares
 
Refer to Item 4 below.
7            Sole Dispositive Power
 
0 shares
 
8            Shared Dispositive Power
 
3,419,828 shares
 
Refer to Item 4 below.

 
9
 
Aggregate Amount Beneficially Owned by Each Reporting Person
 
3,419,828 shares
 
Refer to Item 4 below.
 
10
 
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)     [ ]
 
11
 
Percent of Class Represented by Amount in Row (9)
 
5.3%
 
Refer to Item 4 below.
 
12
 
Type of Reporting Person (See Instructions)
 
HC

 

 
 

 


 
 
1
 
Names of Reporting Persons.
 
TYBOURNE KESARI LIMITED
 
 
2
 
Check the Appropriate Box if a Member of a Group (See Instructions)
 
 
(a)           [ ]
 
 
(b)           [ ]
 
3
 
SEC Use Only
 
4
 
Citizenship or Place of Organization.
 
Cayman Islands

 
Number
of Shares
Beneficially
Owned by
Each
Reporting
Person With
5            Sole Voting Power
 
0 shares
 
6            Shared Voting Power
 
3,419,828 shares
 
Refer to Item 4 below.
7            Sole Dispositive Power
 
0 shares
 
8            Shared Dispositive Power
 
3,419,828 shares
 
Refer to Item 4 below.

 
9
 
Aggregate Amount Beneficially Owned by Each Reporting Person
 
3,419,828 shares
 
Refer to Item 4 below.
 
10
 
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)     [ ]
 
11
 
Percent of Class Represented by Amount in Row (9)
 
5.3%
 
Refer to Item 4 below.
 
12
 
Type of Reporting Person (See Instructions)
 
HC

 

 
 

 


 
 
1
 
Names of Reporting Persons.
 
VISWANATHAN KRISHNAN
 
 
2
 
Check the Appropriate Box if a Member of a Group (See Instructions)
 
 
(a)           [ ]
 
 
(b)           [ ]
 
3
 
SEC Use Only
 
4
 
Citizenship or Place of Organization.
 
United Kingdom

 
Number
of Shares
Beneficially
Owned by
Each
Reporting
Person With
5            Sole Voting Power
 
0 shares
 
6            Shared Voting Power
 
3,419,828 shares
 
Refer to Item 4 below.
7            Sole Dispositive Power
 
0 shares
 
8            Shared Dispositive Power
 
3,419,828 shares
 
Refer to Item 4 below.

 
9
 
Aggregate Amount Beneficially Owned by Each Reporting Person
 
3,419,828 shares
 
Refer to Item 4 below.
 
10
 
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)     [ ]
 
11
 
Percent of Class Represented by Amount in Row (9)
 
5.3%
 
Refer to Item 4 below.
 
12
 
Type of Reporting Person (See Instructions)
 
IN, HC

 
 

 

SCHEDULE 13G
 
Item 1
 
 

(a)
 
Name of Issuer
 
 
Yelp Inc. (the “Issuer”)
 
(b)
 
Address of Issuer’s Principal Executive Offices
 
 
140 New Montgomery Street, 9th Floor, San Francisco, California 95105

Item 2
 
 

(a)
 
Name of Person Filing
 
 
This Statement is filed on behalf of each of the following persons (collectively, the “Reporting Persons”):
 
i) Tybourne Capital Management (HK) Limited (“Tybourne HK”);
ii) Tybourne Capital Management Limited (“Tybourne Cayman”);
iii) Tybourne Kesari Limited (“Tybourne Kesari”); and
iv) Viswanathan Krishnan (“Mr. Krishnan”)
 

This statement related to Shares (as defined herein) held for the account of Tybourne Equity Master Fund (“Tybourne Master Fund”).  Tybourne HK serves as the investment advisor to Tybourne Master Fund.  Tybourne Cayman serves as the manager to Tybourne Master Fund and the parent of Tybourne HK.  Tybourne Kesari is the parent of Tybourne Cayman.  Mr. Krishnan is the principal and sole shareholder of Tybourne Kesari.  In such capacities, Tybourne HK, Tybourne Cayman, Tybourne Kesari and Mr. Krishnan may be deemed to have voting and dispositive power over the Shares held for the Tybourne Master Fund.  Each of the Reporting Persons disclaims beneficial ownership of the Shares, except to the extent of its or his pecuniary interest therein.

(b)
 
Address of Principal Business Office or, if none, Residence
 
 
The address of the principal business office of each Tybourne HK and Mr. Krishnan is 2302 Cheung Kong Center, 2 Queen’s Road Central, Hong Kong.  The address of the registered office of each Tybourne Cayman and Tybourne Kesari is 190 Elgin Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands.
 
(c)
 
Citizenship
 
 
i) Tybourne HK is a company incorporated in Hong Kong with limited liability;
 
ii) Tybourne Cayman is a company incorporated in the Cayman Islands with limited liability;
 
iii) Tybourne Kesari is organized in the Cayman Islands; and
 
iv) Mr. Krishnan is a citizen of the United Kingdom.
 
(d)
 
Title of Class of Securities
 
 
Class A Common Stock, par value $0.000001 per share (“the Shares”)
 
(e)
 
CUSIP Number
 
 
985817105
 

Item 3
 
If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
 

 
(a)
 
[ ]
 
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
 
 
(b)
 
[ ]
 
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
 
 
(c)
 
[ ]
 
Insurance Company as defined in Section 3(a)(19) of the Act;
 
 
(d)
 
[ ]
 
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8);
 
 
(e)
 
[ ]
 
An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
 
 
(f)
 
[ ]
 
An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
 
 
(g)
 
[X]
 
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
 
 
(h)
 
[ ]
 
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
 
 
(i)
 
[ ]
 
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
 
 
(j)
 
[X]
 
A non-U.S. institution in accordance with §240.13d–1(b)(1)(ii)(J);
 
 
(k)
 
[ ]
 
Group, in accordance with §240.13d-1(b)(1)(ii)(K).
 
      If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:  Hong-Kong Regulated Investment Adviser
 

Item 4
Ownership

Item 4(a)
Amount Beneficially Owned
 
Each of the Reporting Persons may be deemed the beneficial owner of 3,419,828 Shares.  All Shares are held for the account of Tybourne Master Fund.

Item 4(b)
Percent of Class
 
Each of the Reporting Persons may be deemed the beneficial owner of approximately 5.3% of Shares outstanding. (There were 64,890,244 Shares outstanding as of February 20, 2015, according to the Issuer’s annual report on Form 10-K, filed February 27, 2015.)

Item 4(c)
Number of shares as to which each such person has voting and dispositive power:
 
(i)
sole power to vote or to direct the vote
 
 
0 shares
(ii)
shared power to vote or to direct the vote
 
 
3,419,828 shares
(iii)
sole power to dispose or to direct the disposition of
 
 
0 shares
(iv)
shared power to dispose or to direct the disposition of
 
 
3,419,828 shares

Item 5
 
Ownership of Five Percent or Less of a Class
 
 
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [  ].
 
Item 6
 
Ownership of More than Five Percent on Behalf of Another Person
 
 
See disclosure in Item 2 and 4 hereof.  Tybourne Master Fund is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the Shares covered by this Statement that many be deemed to be beneficially owned by the Reporting Persons.
 
Item 7
 
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company
 
 
See disclosure in Item 2 hereof.
 
Item 8
 
Identification and Classification of Members of the Group
 
 
This Item 8 is not applicable.
 
Item 9
 
Notice of Dissolution of Group
 
 
This Item 9 is not applicable.
 
Item 10
 
Certification
 

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
 
By signing below I further certify that, to the best of my knowledge and belief, the foreign regulatory scheme applicable to Tybourne Capital Management (HK) Limited, licensed with the Securities and Futures Commission of Hong Kong to conduct asset management regulated activities, is substantially comparable to the regulatory scheme applicable to the functionally equivalent U.S. institution listed in Rule 13d-1(b)(1)(ii)(E).  I also undertake to furnish to the Commission staff, upon request, information that would otherwise be disclosed in a Schedule 13D.
 
Exhibits
 
Exhibit
 
99.1
 
Joint Filing Agreement by and among the Reporting Persons.
 


 
 

 

SIGNATURE
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
Date: March 30, 2015

 
TYBOURNE CAPITAL MANAGEMENT (HK) LIMITED
 
 
By: /s/ Tanvir Ghani
 
Tanvir Ghani, Chief Operating Officer
   
   
 
TYBOURNE CAPITAL MANAGEMENT LIMITED
 
 
By: Tybourne Kesari Limited,
its Parent
 
 
By: /s/ Viswanathan Krishnan
 
Viswanathan Krishnan, Principal
   
   
 
TYBOURNE KESARI LIMITED
 
 
By: /s/ Viswanathan Krishnan
 
Viswanathan Krishnan, Principal
   
   
 
VISWANATHAN KRISHNAN
 
 
By: /s/ Viswanathan Krishnan
 
Viswanathan Krishnan, Individually



 
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