ADVISORY ALPHA, LLC

HTTP://WWW.ADVISORYALPHA.COM HOLLAND, MI Investment Advisor How do I update this listing?

Advisory Alpha is based out of Holland. Advisory Alpha is a large advisory firm with 3403 clients and discretionary assets under management (AUM) of $798,171,730 (Form ADV from 2020-05-01). Their last reported 13F filing for Q1 2020 included $356,630,745 in managed 13F securities and a top 10 holdings concentration of 70.5%. Advisory Alpha's largest holding is SPDR S&P 500 Growth ETF with shares held of 1,299,263. Advisory Alpha has met the qualifications for inclusion in our WhaleScore system. Whalewisdom has at least 28 13F filings

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03/31/2020

13F Activity

  • Market Value $356.631 Million
  • Prior Market Value $411.155 Million
  • New Purchases112 stocks
  • Additional Purchases163 stocks
  • Sold out of174 stocks
  • Reduced holdings in181 stocks
  • Top 10 Holdings % 70.50 %
  • Turnover % [1]:41.57%
  • Turnover Alt % [2]: 46.03 %
  • Time Held Top20:3.30 quarters
  • Time Held Top10:3.30 quarters
  • Time Held All:4.27 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

03/31/2020

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2020-05-15

Performance for Q1 2020: 27.72%
Performance Last 4 Quarters: -9.01%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required

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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

ADVISORY ALPHA, LLC
148 S. RIVER AVENUE SUITE 301
HOLLAND MI    49423
Country: United States

Business Phone: 866-530-1400
Fax: 616-530-1900
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Limited Liability Company
Organized in: MI
Number of employees: 29
Other Business Activities: accountant or accounting firm
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges,Fixed fees
Amount of client funds and securities:
Total Number of Clients: 3403
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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Form 4 - Recent Insider Transactions

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ADVISORY ALPHA, LLC

ownership team - last updated 2020-03-31
Name Title Start Date Direct/Indirect % Ownership

ADVISORY ALPHA, LLC

ownership team - last updated 2019-12-23
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
Koeman, Katie, Lyn CHIEF COMPLIANCE OFFICER 04/01/2019 Direct less than 5%
Fund Name Position direct/indirect start date end date
SIMPLICITY WEALTH LLC CHIEF COMPLIANCE OFFICER direct 2019-01-01
PLANNERS ALLIANCE, LLC CHIEF COMPLIANCE OFFICER direct 2019-04-01

ADVISORY ALPHA, LLC

ownership team - last updated 2019-09-06
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
Koeman, Katie, Lyn CHIEF COMPLIANCE OFFICER 04/01/2019 Direct less than 5%
Fund Name Position direct/indirect start date end date
SIMPLICITY WEALTH LLC CHIEF COMPLIANCE OFFICER direct 2019-01-01
PLANNERS ALLIANCE, LLC CHIEF COMPLIANCE OFFICER direct 2019-04-01

ADVISORY ALPHA, LLC

ownership team - last updated 2019-06-24
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
Koeman, Katie, Lyn CHIEF COMPLIANCE OFFICER 04/01/2019 Direct less than 5%
Fund Name Position direct/indirect start date end date
SIMPLICITY WEALTH LLC CHIEF COMPLIANCE OFFICER direct 2019-01-01
PLANNERS ALLIANCE, LLC CHIEF COMPLIANCE OFFICER direct 2019-04-01

ADVISORY ALPHA, LLC

ownership team - last updated 2019-03-30
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
KOEMAN, KATIE, LYN CHIEF COMPLIANCE OFFICER 04/01/2019 Direct less than 5%
Fund Name Position direct/indirect start date end date
PLANNERS ALLIANCE, LLC MEMBER - CHIEF COMPLIANCE OFFICER direct 2017-10-01

ADVISORY ALPHA, LLC

ownership team - last updated 2018-12-12
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
OSTERINK, JANINE, LEE CHIEF COMPLIANCE OFFICER 01/01/2018 Direct 75% or more
Fund Name Position direct/indirect start date end date
PLANNERS ALLIANCE, LLC MEMBER - CHIEF COMPLIANCE OFFICER direct 2017-10-01

ADVISORY ALPHA, LLC

ownership team - last updated 2018-06-21
Name Title Start Date Direct/Indirect % Ownership
OSTERINK, STEVE, MARK MANAGING MEMBER 06/01/2011 Direct 75% or more
Fund Name Position direct/indirect start date end date
ALPHASTAR CAPITAL MANAGEMENT, LLC CHIEF INVESTMENT OFFICER direct 2011-04-01
ADVISORY ALPHA MANAGING MEMBER/CHIEF COMPLIANCE OFFICER direct 2011-06-01
OSTERINK, STEVEN, MARK CONTROL PERSON 09/01/2011 Direct less than 5%
Fund Name Position direct/indirect start date end date
ADVISORY ALPHA, LLC CONTROL PERSON direct 2011-09-01
OSTERINK, JANINE, LEE CHIEF COMPLIANCE OFFICER 01/01/2018 Direct 75% or more
Fund Name Position direct/indirect start date end date
PLANNERS ALLIANCE, LLC MEMBER - CHIEF COMPLIANCE OFFICER direct 2017-10-01

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