Equal-WT
WhaleScore 2.0
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Estate Counselors is based out of Thiensville. Estate Counselors is a large advisory firm with 58 clients and discretionary assets under management (AUM) of $1,081,811,573 (Form ADV from 2024-07-24). Their last reported 13F filing for Q3 2024 included $965,214,909 in managed 13F securities
and a top 10 holdings concentration of 75.21%. Estate Counselors's largest holding is The Brinsmere Fund - Conservative ETF with shares held of 10,882,136. Whalewisdom has at least 53 13F filings
Business Description
The Milwaukee Company is a registered investment advisor that offers portfolio management services to individuals, trusts, investment entities, and charitable organizations. The company's investment approach involves developing strategically diversified portfolios of index-based exchange traded funds and individual bonds for its clients. Client portfolios are consistent with their personal investment objectives and tolerance for risk. Client portfolios are monitored over time, periodically rebalanced, and adjusted as appropriate to reflect changes in the securities market, the economy, and the investor's personal situation.
The Milwaukee Company is committed to always placing its clients' interests first, giving advice that is not based on opinions but rather on peer-reviewed academic research, and providing a high level of personalized client service. The company requires a minimum of $500,000 to open and maintain an advisory account, but may waive this minimum account size at its discretion.
Investment Strategy
The Milwaukee Company employs a tactical asset allocation strategy that utilizes rules-based algorithms to determine the securities and allocation percentages for client accounts. This strategy involves selecting one or more of the company's rules-based strategies based on individual client objectives and risk tolerance. The company also invests in low-cost index funds and individual bonds to implement the selected strategies.
Periodic adjustments are made to the model portfolio's target allocations based on each strategy's directives, considering changes in market conditions and the economy to enhance portfolio performance. The company monitors forward-looking equity market statistics and economic indicators to identify potential market bubbles or adverse economic conditions and implement hedging strategies accordingly. Additionally, tax efficiency is maximized by limiting capital gain recognition and harvesting capital losses when appropriate.
Owners
- WILLMS, ANDREW, JOHN - PRESIDENT AND CEO
- MITRA, SATYAKI - CCO
- EMILY M. WILLMS FAMILY TRUST - OWNER
- JACOB A. WILLMS FAMILY TRUST - OWNER
- MICHAEL R. WILLMS FAMILY TRUST - OWNER
- ANDREW J. AND LINDA S. WILLMS TRUST - OWNER Click on the Ownership/Private Fund Data tab for more details.
Known Email Addresses
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Other Contact Information
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2024-09-30
Top Buys (13F)
Name | % Change |
---|---|
TLT iShares 20+ Year Tre | 1.6% |
RSP Invesco S&P 500 Equa | 0.99% |
VNQ Vanguard Real Estate | 0.67% |
PLTR Palantir Technologie | 0.48% |
EMR Emerson Electric Co | 0.45% |

2024-09-30
Top Sells (13F)
Name | % Change |
---|---|
VCSH Vanguard Short-Term | 0.87% |
IJK iShares S&P Mid-Cap | 0.7% |
VOE Vanguard Mid-Cap Val | 0.66% |
SPY SPDR S&P 500 ETF TRU | 0.62% |
TBFC The Brinsmere Fund - | 0.34% |

2024-09-30
13F Holdings Summary
Name | $ Change |
---|---|
TBFC The Brinsmere Fund - | 30.67% |
TBFG The Brinsmere Fund - | 29.9% |
VXUS Vanguard Total Inter | 3.51% |
XLB The Materials Select | 2.36% |
VFH Vanguard Financials | 1.85% |
All or part of ESTATE COUNSELORS, LLC 13F disclosures were filed
under a combined 13F through
PENSERRA CAPITAL MANAGEMENT LLC
for 2024-09-30
for 2024-09-30

2024-09-30
13F Activity
Market Value | $0.97b, Prior: $0.91b |
Inflows (Outflows) as % of Total MV | +0.0084% |
New Purchases | 14 stocks |
Added To | 25 stocks |
Sold out of | 18 stocks |
Reduced holdings in | 33 stocks |
Top 10 Holdings % | 75.21% |
Turnover %[1] | 25.4% |
Turnover Alt %[2] | 5.45% |
Time Held Top 20 | 1.6 quarters |
Time Held Top 10 | 1.6 quarters |
Time Held All | 10.08 quarters |
[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.
[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2024-09-30
13F Sector Allocation Over Time
limited to past 4 quarters. Subscribe to see all available data

2024-09-30
Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2024-09-30