FINANCIAL LIFE ADVISORS

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Financial Life Advisors is based out of San Antonio. Financial Life Advisors is a large advisory firm with 218 clients and discretionary assets under management (AUM) of $229,517,682 (Form ADV from 2021-03-31). Their last reported 13F filing for Q1 2021 included $214,807,000 in managed 13F securities and a top 10 holdings concentration of 73.39%. Financial Life Advisors's largest holding is iShares Intermediate-Term Corp Bd ETF with shares held of 507,636. Financial Life Advisors has met the qualifications for inclusion in our WhaleScore system. Whalewisdom has at least 14 13F filings

Download 13F Summary Create Alert

03/31/2021

13F Activity

  • Market Value $214.807 Million
  • Prior Market Value $193.17 Million
  • New Purchases3 stocks
  • Additional Purchases15 stocks
  • Sold out of1 stock
  • Reduced holdings in25 stocks
  • Top 10 Holdings % 73.39 %
  • Turnover % [1]:7.69%
  • Turnover Alt % [2]: 1.02 %
  • Time Held Top20:10.05 quarters
  • Time Held Top10:8.90 quarters
  • Time Held All:6.56 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

03/31/2021

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2021-05-17

Performance for Q1 2021: 0.79%
Performance Last 4 Quarters: 25.76%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required

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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

FINANCIAL LIFE ADVISORS
14607 SAN PEDRO AVE. SUITE 190
SAN ANTONIO TX    78232
Country: United States

Business Phone: 210-918-8998
Fax: 210-579-6615
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Limited Liability Company
Organized in: TX
Number of employees: 9
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges,Fixed fees
Amount of client funds and securities:
Total Number of Clients: 218
Amount of client funds and securities by related persons: 0
Total Number of clients from related persons: 0
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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Insider Transactions in the past year

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FINANCIAL LIFE ADVISORS LLC

ownership team - last updated 2021-03-31
Name Title Start Date Direct/Indirect % Ownership
KFBG HOLDINGS, LLC SHAREHOLDER 02/01/2017 Direct 75% or more
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC SHAREHOLDER direct 2017-02-01
FRANCIS, KIRK, WARREN CEO, CCO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID COO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01
FRANCIS, KIRK, WARREN MEMBER, CEO, CCO KFBG HOLDINGS, LLC 02/01/2017 Indirect 25 - 50%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID MEMBER, COO KFBG HOLDINGS, LLC 02/01/2017 Indirect 50 - 75%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01

FINANCIAL LIFE ADVISORS LLC

ownership team - last updated 2020-06-30
Name Title Start Date Direct/Indirect % Ownership
KFBG HOLDINGS, LLC SHAREHOLDER 02/01/2017 Direct 75% or more
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC SHAREHOLDER direct 2017-02-01
FRANCIS, KIRK, WARREN CEO, CCO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID COO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01
FRANCIS, KIRK, WARREN MEMBER, CEO, CCO KFBG HOLDINGS, LLC 02/01/2017 Indirect 25 - 50%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID MEMBER, COO KFBG HOLDINGS, LLC 02/01/2017 Indirect 50 - 75%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01

FINANCIAL LIFE ADVISORS LLC

ownership team - last updated 2020-03-20
Name Title Start Date Direct/Indirect % Ownership

FINANCIAL LIFE ADVISORS LLC

ownership team - last updated 2019-03-28
Name Title Start Date Direct/Indirect % Ownership
KFBG HOLDINGS, LLC SHAREHOLDER 02/01/2017 Direct 75% or more
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC SHAREHOLDER direct 2017-02-01
FRANCIS, KIRK, WARREN CEO, CCO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID COO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01
FRANCIS, KIRK, WARREN MEMBER, CEO, CCO KFBG HOLDINGS, LLC 02/01/2017 Indirect 25 - 50%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
GURWITZ, BENJAMIN, DAVID MEMBER, COO KFBG HOLDINGS, LLC 02/01/2017 Indirect 50 - 75%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01

FINANCIAL LIFE ADVISORS LLC

ownership team - last updated 2017-08-10
Name Title Start Date Direct/Indirect % Ownership
GURWITZ, BENJAMIN, DAVID COO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01
FRANCIS, KIRK, WARREN CEO, CCO 02/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01
KFBG HOLDINGS, LLC SHAREHOLDER 02/01/2017 Direct 75% or more
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC SHAREHOLDER direct 2017-02-01
GURWITZ, BENJAMIN, DAVID MEMBER, COO KFBG HOLDINGS, LLC 02/01/2017 Indirect 50 - 75%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC MEMBER, COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC COO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, COO indirect 2017-02-01
FRANCIS, KIRK, WARREN MEMBER, CEO, CCO KFBG HOLDINGS, LLC 02/01/2017 Indirect 25 - 50%
Fund Name Position direct/indirect start date end date
FINANCIAL LIFE ADVISORS LLC CEO, CCO direct 2017-02-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO direct 2017-02-01
CROSS FINANCIAL SERVICES CORPORATION PRESIDENT/CEO/CHIEF COMPLIANCE OFFICER direct 1993-03-01
FINANCIAL LIFE ADVISORS LLC MEMBER, CEO, CCO indirect 2017-02-01

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