FIRST HEARTLAND CONSULTANTS, INC.

HTTPS://WWW.FIRSTHEARTLAND.COM • LAKE ST. LOUIS, MO • Investment Advisor How do I update this listing?

First Heartland Consultants is based out of Lake St. Louis. First Heartland Consultants is a large advisory firm with 5495 clients and discretionary assets under management (AUM) of $1,259,767,169 (Form ADV from 2020-03-20). Their last reported 13F filing for Q1 2020 included $388,249,000 in managed 13F securities and a top 10 holdings concentration of 33.69%. First Heartland Consultants's largest holding is SPDR Portfolio Short Term Treasury ETF with shares held of 857,260. First Heartland Consultants has met the qualifications for inclusion in our WhaleScore system. Whalewisdom has at least 51 13F filings

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03/31/2020

13F Activity

  • Market Value $388.249 Million
  • Prior Market Value $507.906 Million
  • New Purchases23 stocks
  • Additional Purchases90 stocks
  • Sold out of69 stocks
  • Reduced holdings in127 stocks
  • Top 10 Holdings % 33.69 %
  • Turnover % [1]:37.55%
  • Turnover Alt % [2]: 41.95 %
  • Time Held Top20:4.45 quarters
  • Time Held Top10:2.50 quarters
  • Time Held All:15.61 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

03/31/2020

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2020-05-15

Performance for Q1 2020: 22.61%
Performance Last 4 Quarters: 3.11%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required
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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

FIRST HEARTLAND CONSULTANTS, INC.
4101 LAKE ST LOUIS BLVD
LAKE ST LOUIS MO    63367
Country: United States
Business Phone: 636-625-0900
Fax:
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Corporation
Organized in: MO
Number of employees: 113
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges,Fixed fees
Amount of client funds and securities:
Total Number of Clients: 5495
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures: 11.D (1),11.D (2),11.D (4),11.E (2),11.E (4)
Data above was derived from SEC filings.

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FIRST HEARTLAND CONSULTANTS, INC.

ownership team - last updated 2020-03-20
Name Title Start Date Direct/Indirect % Ownership

FIRST HEARTLAND CONSULTANTS, INC.

ownership team - last updated 2019-03-29
Name Title Start Date Direct/Indirect % Ownership
HOFF, DAVID, MICHAEL PRESIDENT 03/01/1993 Direct 75% or more
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. PRESIDENT direct 1993-03-01
CHRISTY, ZEONIA, M CHIEF COMPLIANCE OFFICER 10/01/2004 Direct less than 5%
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. CHIEF COMPLIANCE OFFICER direct 2004-10-01
JEHLE, JEANNE, ANN CHIEF LEGAL OFFICER 11/01/2006 Direct less than 5%
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. CHIEF LEGAL OFFICER direct 2006-11-01

FIRST HEARTLAND CONSULTANTS, INC.

ownership team - last updated 2018-04-30
Name Title Start Date Direct/Indirect % Ownership
HOFF, DAVID, MICHAEL PRESIDENT 03/01/1993 Direct 75% or more
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. PRESIDENT direct 1993-03-01
CHRISTY, ZEONIA, M CHIEF COMPLIANCE OFFICER 10/01/2004 Direct less than 5%
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. CHIEF COMPLIANCE OFFICER direct 2004-10-01
JEHLE, JEANNE, ANN CHIEF LEGAL OFFICER 11/01/2006 Direct less than 5%
Fund Name Position direct/indirect start date end date
FIRST HEARTLAND CONSULTANTS, INC. CHIEF LEGAL OFFICER direct 2006-11-01

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