Equal-WT
WhaleScore 2.0
?
HERITAGE WEALTH ADVISORS
RICHMOND VA
Investment Advisor
Heritage Wealth Advisors is based out of Richmond. Heritage Wealth Advisors is a large advisory firm with 424 clients and discretionary assets under management (AUM) of $4,451,862,837 (Form ADV from 2025-07-23). Their last reported 13F filing for Q3 2025 included $2,284,799,554 in managed 13F securities
and a top 10 holdings concentration of 55.14%. Heritage Wealth Advisors's largest holding is iShares Core S&P 500 ETF with shares held of 655,545. Whalewisdom has at least 60 13F filings
Business Description
Based on analysis of data, Heritage outlines alternative strategies or courses of action intended to help meet the client’s immediate and long-term goals and objectives and to mitigate any potential problems the firm identifies. Heritage then tests the various alternatives to determine their potential impact on the projections.
At the conclusion of the engagement, Heritage prepares and discusses with the client a report that includes recommendations and projections. Heritage is available to assist in implementing the actions agreed upon, including investment advisory services and selection of other outside advisers including insurance providers and legal counsel. If the client chooses to engage the firm for Investment Advisory Services, the firm and the client sign an investment advisory agreement. The nature and extent of the implementation services are established at that time.
Investment Strategy
Heritage utilizes mutual funds, exchange traded funds (ETFs), individual fixed income securities, separately managed accounts, individual equities, and private investments to invest clients’ assets in its discretionary accounts. The firm first designs a personalized target asset allocation model based on a client’s time horizon, risk tolerance, and other client criteria and then selects specific investments for each asset class.
Portfolios are reviewed at least once per quarter. When the Investment Policy Committee determines that a change in the asset allocation model is warranted due to changes in the economic environment, perceived risks or a client’s individual situation, Heritage will make changes to the percentage of assets that are allocated to each asset class.
Owners
- REMO HERITAGE VENTURE, LLC - MEMBER
- HENDERSON, STEVEN, COLES - MANAGING DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES
- LEITER, TINA, MARIE - CHIEF COMPLIANCE OFFICER AND CHIEF ADMINISTRATIVE OFFICER
- JORDAN, JOHN, GWYN - CHIEF INVESTMENT OFFICER
- REMO, DELORES, ANN - CHIEF EXECUTIVE OFFICER AND MANAGING DIRECTOR
- HILL, CHARLES, THOMAS - DIRECTOR OF TAX SERVICES
- CHAMBERS, MARSHALL, OGDEN - DIRECTOR OF CLIENT STRATEGY AND DEVELOPMENT
- BARONIAN, CAROLINE, ELIZABETH - MANAGING DIRECTOR OF INVESTMENTS
- GOCHENOUR, SARA, FRAZIER - CHIEF OPERATING OFFICER
- SIMMER, SARAH, CHRISTINE - MANAGING DIRECTOR OF CLIENT EXPERIENCE
- ROBERTS, MEAGAN, ELIZABETH - MANAGING DIRECTOR CLIENT SERVICES Click on the Ownership/Private Fund Data tab for more details.
Other Contact Information
(Subscription Required)
2025-09-30
Top Buys (13F)
| Name | % Change |
|---|---|
| JPM JPMorgan Chase & Co. | 1.84% |
| AMZN Amazon.com Inc | 1.83% |
| AAPL Apple Inc | 0.43% |
| JNJ Johnson & Johnson | 0.3% |
| IEMG iShares Core MSCI Em | 0.12% |
2025-09-30
Top Sells (13F)
| Name | % Change |
|---|---|
| CMCSA Comcast Corp. Class | 2.13% |
| PEP PepsiCo Inc | 1.65% |
| IVV iShares Core S&P 500 | 0.17% |
| VALQ American Century U.S | 0.12% |
| DUK Duke Energy Corp | 0.06% |
2025-09-30
13F Holdings Summary
| Name | % of Portfolio |
|---|---|
| IVV iShares Core S&P 500 | 19.2% |
| IEFA iShares Core MSCI EA | 9.8% |
| GOOG Alphabet Inc. Class | 3.89% |
| MSFT Microsoft Corporatio | 3.76% |
| RTX RTX Corp | 3.42% |
2025-09-30
13F Activity
| Market Value | $2.28b, Prior: $2.11b |
| Inflows (Outflows) as % of Total MV | +1.3348% |
| New Purchases | 28 stocks |
| Added To | 75 stocks |
| Sold out of | 17 stocks |
| Reduced holdings in | 79 stocks |
| Top 10 Holdings % | 55.14% |
| Turnover %[1] | 7.34% |
| Turnover Alt %[2] | 3.92% |
| Time Held Top 20 | 16.15 quarters |
| Time Held Top 10 | 11.8 quarters |
| Time Held All | 19 quarters |
[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.
[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.
2025-09-30
13F Sector Allocation Over Time
limited to past 4 quarters. Subscribe to see all available data
2025-09-30
Analysis
Top 20 equal-weighted holdings. Performance numbers calculated through 2025-09-30