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HF ADVISORY GROUP, LLC

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ANNAPOLIS MD Investment Advisor
13F Summary
HF Advisory Group is based out of Annapolis. HF Advisory Group is a large advisory firm with 323 clients and discretionary assets under management (AUM) of $135,566,347 (Form ADV from 2024-01-24). Their last reported 13F filing for Q4 2023 included $156,583,005 in managed 13F securities and a top 10 holdings concentration of 22.0%. HF Advisory Group's largest holding is iShares Core Dividend Growth ETF-iShares Core Dividend Growth ETF with shares held of 91,270. Whalewisdom has at least 5 13F filings

2023-12-31

Top Buys (13F)

Name % Change
NI NiSource Inc. 1%
KVUE Kenvue Inc 0.68%
PAGP Plains GP Holdings L 0.67%
CHKP Check Point Software 0.48%
META Meta Platforms Inc 0.44%

2023-12-31

Top Sells (13F)

2023-12-31

13F Holdings Summary

Name $ Change
DGRO iShares Core Dividen 3.14%
LGLV SPDR SSGA US Large C 3.03%
MSFT Microsoft Corp. 2.56%
GOOG Alphabet Inc. Class 2.44%
FALN iShares Fallen Angel 2.25%

2023-12-31

13F Activity

Market Value $157m, Prior: $135m
New Purchases 5 stocks
Added To 104 stocks
Sold out of 2 stocks
Reduced holdings in 42 stocks
Top 10 Holdings % 22%
Turnover %[1] 4.64%
Turnover Alt %[2] 4.28%
Time Held Top 20 2.65 quarters
Time Held Top 10 3.3 quarters
Time Held All 3.49 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2023-12-31

13F Sector Allocation Over Time

2023-12-31

Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2023-12-31

Portfolio Performance