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HORAN SECURITIES, INC.

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CINCINNATI X1 Investment Advisor
13F Summary

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Equal-WT
WhaleScore 2.0 ?

85

S&P 500
WhaleScore ?

Subscription Required

Equal-WT
WhaleScore 1.0 ?

Horan Securities is based out of Cincinnati. Horan Securities is a large advisory firm with 2466 clients and discretionary assets under management (AUM) of $505,345,019 (Form ADV from 2023-11-07). Their last reported 13F filing for Q4 2023 included $198,767,275 in managed 13F securities and a top 10 holdings concentration of 78.25%. Horan Securities's largest holding is iShares Core S&P 500 ETF-iShares Core S&P 500 ETF with shares held of 198,158. Whalewisdom has at least 32 13F filings

2023-12-31

Top Buys (13F)

Name % Change
LCNB LCNB Corp. 0.59%
GOOG Alphabet Inc. Class 0.2%
MSFT Microsoft Corp. 0.15%
NEE NextEra Energy Inc. 0.14%
VUG VANGUARD GROWTH INDE 0.13%

2023-12-31

Top Sells (13F)

2023-12-31

13F Holdings Summary

Name $ Change
IVV iShares Core S&P 500 47.62%
IJR iShares Core S&P Sma 17.93%
PG Procter & Gamble Co. 2.84%
AAPL Apple Inc 2.09%
EFV iShares MSCI EAFE Va 1.97%

2023-12-31

13F Activity

Market Value $199m, Prior: $188m
New Purchases 13 stocks
Added To 49 stocks
Sold out of 7 stocks
Reduced holdings in 39 stocks
Top 10 Holdings % 78.25%
Turnover %[1] 18.87%
Turnover Alt %[2] 2.76%
Time Held Top 20 4.3 quarters
Time Held Top 10 5.2 quarters
Time Held All 7.23 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2023-12-31

13F Sector Allocation Over Time

2023-12-31

Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2023-12-31

Portfolio Performance