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KEYSTONE FINANCIAL PLANNING, INC.

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CLEVELAND OH Investment Advisor
13F Summary

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WhaleScore 2.0 ?

85

S&P 500
WhaleScore ?

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WhaleScore 1.0 ?

Keystone Financial Planning is based out of Cleveland. Keystone Financial Planning is a large advisory firm with 120 clients and discretionary assets under management (AUM) of $342,949,889 (Form ADV from 2023-03-24). Their last reported 13F filing for Q4 2023 included $302,683,695 in managed 13F securities and a top 10 holdings concentration of 66.15%. Keystone Financial Planning's largest holding is Schwab U.S. Dividend Equity ETF- with shares held of 1,652,774. Whalewisdom has at least 41 13F filings

2023-12-31

Top Buys (13F)

2023-12-31

Top Sells (13F)

2023-12-31

13F Holdings Summary

2023-12-31

13F Activity

Market Value $303m, Prior: $286m
New Purchases 1 stocks
Added To 16 stocks
Sold out of 0 stocks
Reduced holdings in 13 stocks
Top 10 Holdings % 66.15%
Turnover %[1] 2.04%
Turnover Alt %[2] 0.84%
Time Held Top 20 10.8 quarters
Time Held Top 10 6.4 quarters
Time Held All 22.37 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2023-12-31

13F Sector Allocation Over Time

2023-12-31

Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2023-12-31

Portfolio Performance