Equal-WT
WhaleScore 2.0
?
Keystone Financial Planning is based out of Cleveland. Keystone Financial Planning is a large advisory firm with 121 clients and discretionary assets under management (AUM) of $351,183,124 (Form ADV from 2024-03-08). Their last reported 13F filing for Q2 2024 included $302,184,347 in managed 13F securities
and a top 10 holdings concentration of 69.68%. Keystone Financial Planning's largest holding is Schwab U.S. Dividend Equity ETF- with shares held of 1,764,133. Whalewisdom has at least 43 13F filings
Business Description
Keystone Financial Planning, Inc. is a registered investment advisor based in Middleburg Heights, Ohio, established in 1986. They offer personalized investment advisory services, including Portfolio Management Services and Financial Planning and Consulting Services. Their principal owners are Mr. Keith Sechler, Chief Executive Officer, and Linda Borowiak, Shareholder.
In addition to investment advice, Keystone Financial Planning, Inc. also provides tax preparation services. They emphasize that advisory clients are not obligated to use their tax preparation services, and they are compensated separately for these services. Approximately 10 percent of their billable hours are derived from tax preparation.
Investment Strategy
Keystone Financial Planning, Inc. utilizes various investment strategies tailored to each client's specific financial situation. These strategies are determined based on factors such as predefined objectives, risk tolerance, time horizon, financial information, liquidity needs, and other suitability factors. The firm employs technical analysis, which involves studying past price patterns and trends in the financial markets to predict the direction of both the overall market and specific stocks.
Additionally, Keystone Financial Planning, Inc. utilizes long-term purchases, where securities are acquired with the expectation that their value will grow over a relatively long period, generally greater than one year. The firm's investment strategies and advice may vary depending on each client's individual needs and circumstances.
Other Contact Information
(Subscription Required)
2024-06-30
Top Buys (13F)
| Name | % Change |
|---|---|
| SCHD Schwab U.S. Dividend | 5.49% |
| CME CME Group Inc | 2.26% |
| TD Toronto-Dominion Ban | 2.04% |
| BNS Bank of Nova Scotia | 1.93% |
| SOLV Solventum Corp | 0.3% |
2024-06-30
Top Sells (13F)
| Name | % Change |
|---|---|
| PEG Public Service Enter | 2.53% |
| MMM 3M Co. (Minnesota Mi | 2.38% |
| AEP American Electric Po | 2.33% |
| HDV iShares Core High Di | 2.23% |
| UL Unilever PLC ADR | 2.09% |
2024-06-30
13F Holdings Summary
| Name | $ Change |
|---|---|
| SCHD Schwab U.S. Dividend | 45.4% |
| MSFT Microsoft Corp. | 4.1% |
| VZ Verizon Communicatio | 3.31% |
| PM Philip Morris Intern | 2.8% |
| SPYD SPDR Portfolio S&P 5 | 2.55% |
2024-06-30
13F Activity
| Market Value | $302m, Prior: $308m |
| Inflows (Outflows) as % of Total MV | (-0.4152)% |
| New Purchases | 5 stocks |
| Added To | 8 stocks |
| Sold out of | 5 stocks |
| Reduced holdings in | 26 stocks |
| Top 10 Holdings % | 69.68% |
| Turnover %[1] | 18.52% |
| Turnover Alt %[2] | 12.74% |
| Time Held Top 20 | 10.7 quarters |
| Time Held Top 10 | 6.6 quarters |
| Time Held All | 21.8 quarters |
[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.
[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.
2024-06-30
13F Sector Allocation Over Time
limited to past 4 quarters. Subscribe to see all available data
2024-06-30
Analysis
Top 20 equal-weighted holdings. Performance numbers calculated through 2024-06-30