MERIT FINANCIAL GROUP, LLC

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Also known as:

  • MERIT FINANCIAL ADVISORS LLC

Merit Financial Group is based out of Alpharetta. Merit Financial Group is a large advisory firm with 3191 clients and discretionary assets under management (AUM) of $1,483,555,568 (Form ADV from 2019-03-29). Their last reported 13F filing for Q1 2019 included $819,768,000 in managed 13F securities and a top 10 holdings concentration of 90.15%. Merit Financial Group's largest holding is Vanguard Growth ETF with shares held of 1,233,276. Whalewisdom has at least 6 13F filings

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03/31/2019

13F Sector Allocation Over Time

03/31/2019

13F Activity

  • Market Value $819.768 Million
  • Prior Market Value $664.782 Million
  • New Purchases28 stocks
  • Additional Purchases58 stocks
  • Sold out of22 stocks
  • Reduced holdings in22 stocks
  • Top 10 Holdings % 90.15 %
  • Turnover % [1]:43.10%
  • Turnover Alt % [2]: 23.85 %
  • Time Held Top20:2.35 quarters
  • Time Held Top10:2.20 quarters
  • Time Held All:3.48 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2019-02-14

Performance for Q4 2018: 1.68%
Performance Last 4 Quarters: 0.61%
Performance Metrics
Stats are not available for the latest quarter

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13F Filings Available:
  • 2019-03-31 - 13F-HR (Subscription required)
  • 2018-12-31 - 13F-HR (Subscription required)
  • 2018-09-30 - 13F-HR (Subscription required)
  • 2018-06-30 - 13F-HR (Subscription required)
  • 2018-03-31 - 13F-HR (Subscription required)
  • 2017-12-31 - 13F-HR (Subscription required)

View Last Form Adv Compilation Report on Record

MERIT FINANCIAL ADVISORS
2400 LAKEVIEW PARKWAY SUITE 550
ALPHARETTA GA    30009
Country: United States

Business Phone: 678-867-7050
Fax: 678-867-7060
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Limited Liability Company
Organized in: DE
Number of employees: 91
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges,Fixed fees
Amount of client funds and securities:
Total Number of Clients: 3191
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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MERIT FINANCIAL GROUP, LLC

ownership team - last updated 2019-03-29
Name Title Start Date Direct/Indirect % Ownership
KENT, RICK, LEE CHIEF EXECUTIVE OFFICER 03/01/1997 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL INC PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL ADVISORS LLC CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL ADVISORS LLC MEMBER indirect 2004-06-01
MERIT FINANCIAL, INC. OWNER 10/01/2011 Direct 50 - 75%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2012-01-01
WISDOM THEORY FINANCIAL HOLDINGS, LLC OWNER 10/01/2017 Direct 10 - 25%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2017-10-01
FINANCIAL DEVELOPMENT SYSTEMS, LLC OWNER 10/01/2017 Direct 10 - 25%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2017-10-01
WOOD, AMELIA, BABASA CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER 10/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC CHIEF OPERATING OFFICER direct 2017-10-01
BLANTON, DOUGLAS, LEE CHIEF INVESTMENT OFFICER / CHIEF FINANCIAL OFFICER 10/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC CHIEF INVESTMENT OFFICER / CHIEF FINANCIAL OFFICER direct 2017-10-01
KENT, RICK, LEE PRESIDENT MERIT FINANCIAL, INC. 03/01/1997 Indirect 75% or more
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL INC PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL ADVISORS LLC CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL ADVISORS LLC MEMBER indirect 2004-06-01
MAYHUE, KAY, LYNN MANAGING MEMBER WISDOM THEORY FINANCIAL HOLDINGS, LLC 08/01/2017 Indirect 75% or more
Fund Name Position direct/indirect start date end date
BILTMORE CAPITAL ADVISORS, LLC MEMBER, CHIEF COMPLIANCE OFFICER direct 2007-05-01
BILTMORE CAPITAL ADVISORS, LLC MANAGING MEMBER direct 2007-05-01
BILTMORE CAPITAL ADVISORS, LLC CHIEF COMPLIANCE OFFICER direct 2007-12-01
BILTMORE CAPITAL ADVISORS, LLC MANAGING MEMBER direct 2008-04-01
OWENBY, JOSEPH, L MANAGING MEMBER FINANCIAL DEVELOPMENT SYSTEMS, LLC 03/01/2012 Indirect 75% or more
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC MANAGING MEMBER indirect 2012-03-01
GERHARD, GREGORY, VINCENT MEMBER FINANCIAL DEVELOPMENT SYSTEMS, LLC 10/01/2017 Indirect Other
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC MEMBER indirect 2017-10-01

MERIT FINANCIAL GROUP, LLC

ownership team - last updated 2018-11-20
Name Title Start Date Direct/Indirect % Ownership
KENT, RICK, LEE CHIEF COMPLIANCE OFFICER 03/01/1997 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL INC PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL ADVISORS LLC CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL ADVISORS LLC MEMBER indirect 2004-06-01
MERIT FINANCIAL, INC. OWNER 01/01/2012 Direct 50 - 75%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2012-01-01
WISDOM THEORY FINANCIAL HOLDINGS, LLC OWNER 10/01/2017 Direct 10 - 25%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2017-10-01
FINANCIAL DEVELOPMENT SYSTEMS, LLC OWNER 10/01/2017 Direct 10 - 25%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC OWNER direct 2017-10-01
WOOD, AMELIA, BABASA CHIEF OPERATING OFFICER 10/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC CHIEF OPERATING OFFICER direct 2017-10-01
BLANTON, DOUGLAS, LEE CHIEF INVESTMENT OFFICER / CHIEF FINANCIAL OFFICER 10/01/2017 Direct less than 5%
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC CHIEF INVESTMENT OFFICER / CHIEF FINANCIAL OFFICER direct 2017-10-01
KENT, RICK, LEE PRESIDENT MERIT FINANCIAL, INC. 03/01/1997 Indirect 75% or more
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL INC PRESIDENT/SECRETARY/TREASURER/CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL ADVISORS LLC CHIEF COMPLIANCE OFFICER direct 1997-03-01
MERIT FINANCIAL GROUP, LLC PRESIDENT indirect 1997-03-01
MERIT FINANCIAL ADVISORS LLC MEMBER indirect 2004-06-01
MAYHUE, KAY, LYNN MANAGING MEMBER WISDOM THEORY FINANCIAL HOLDINGS, LLC 08/01/2017 Indirect 75% or more
Fund Name Position direct/indirect start date end date
BILTMORE CAPITAL ADVISORS, LLC MEMBER, CHIEF COMPLIANCE OFFICER direct 2007-05-01
BILTMORE CAPITAL ADVISORS, LLC MANAGING MEMBER direct 2007-05-01
BILTMORE CAPITAL ADVISORS, LLC CHIEF COMPLIANCE OFFICER direct 2007-12-01
BILTMORE CAPITAL ADVISORS, LLC MANAGING MEMBER direct 2008-04-01
OWENBY, JOSEPH, L MANAGING MEMBER FINANCIAL DEVELOPMENT SYSTEMS, LLC 03/01/2012 Indirect 75% or more
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC MANAGING MEMBER indirect 2012-03-01
GERHARD, GREGORY, VINCENT MEMBER FINANCIAL DEVELOPMENT SYSTEMS, LLC 10/01/2017 Indirect Other
Fund Name Position direct/indirect start date end date
MERIT FINANCIAL GROUP, LLC MEMBER indirect 2017-10-01

MERIT FINANCIAL GROUP, LLC

ownership team - last updated 2018-01-02
Name Title Start Date Direct/Indirect % Ownership

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