Equal-WT
WhaleScore 2.0
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Personal CFO Solutions is based out of Chester. Personal CFO Solutions is a large advisory firm with 522 clients and discretionary assets under management (AUM) of $1,166,285,610 (Form ADV from 2024-03-29). Their last reported 13F filing for Q4 2024 included $508,184,376 in managed 13F securities
and a top 10 holdings concentration of 32.53%. Personal CFO Solutions's largest holding is Chubb Limited with shares held of 193,753. Whalewisdom has at least 22 13F filings
Business Description
Personal CFO specializes in financial planning and consulting services, offering ongoing financial counseling that encompasses investment planning, income tax planning and preparation, estate planning, employee benefit elections, insurance reviews, financing, and cash flow modeling including retirement planning. They also provide services for client assets not under their management, including reviewing and monitoring these assets.
Personal CFO tailors its advisory services to each client's individual needs through a client suitability assessment and regular contact to ensure their goals and risk tolerance remain current. Clients can impose reasonable restrictions on Personal CFO's services, including limitations on investing in specific securities or types of securities.
Investment Strategy
Personal CFO primarily employs a long-term investment strategy, holding securities for at least a year. This strategy involves purchasing securities with the intention of holding them for an extended period, aiming to benefit from long-term market growth. However, long-term investments are not without risk, as market events can lead to a loss of principal.
In addition to long-term investments, Personal CFO may also utilize short-term purchases for tactical purposes. These short-term investments are held for less than a year and are used to capitalize on short-term market opportunities. Similar to long-term investments, short-term purchases also carry the risk of losing principal due to market fluctuations. When utilizing Independent Managers, Personal CFO indirectly employs their investment strategies, which may involve various risks, including a lack of transparency and compliance issues associated with the Independent Manager.
Other Contact Information
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2024-12-31
Top Buys (13F)
Name | % Change |
---|---|
UWM ProShares Ultra Russ | 3.01% |
AAPL Apple Inc | 1.95% |
MSFT Microsoft Corporatio | 0.73% |
NVDA NVIDIA Corp | 0.53% |
FCOM Fidelity MSCI Commun | 0.5% |

2024-12-31
Top Sells (13F)
Name | % Change |
---|---|
PJUL Innovator U.S. Equit | 2.82% |
EFA iShares MSCI EAFE ET | 2.53% |
IAPR Innovator Internatio | 1.69% |
VOO Vanguard S&P 500 ETF | 1.64% |
BJUL Innovator U.S. Equit | 1.6% |

2024-12-31
13F Holdings Summary
Name | $ Change |
---|---|
CB Chubb Limited | 10.53% |
AAPL Apple Inc | 5.4% |
UWM ProShares Ultra Russ | 3.01% |
AMZN Amazon.com Inc | 2.91% |
MSFT Microsoft Corporatio | 2.56% |

2024-12-31
13F Activity
Market Value | $0.51b, Prior: $0.72b |
Inflows (Outflows) as % of Total MV | (-27.2039)% |
New Purchases | 66 stocks |
Added To | 175 stocks |
Sold out of | 170 stocks |
Reduced holdings in | 212 stocks |
Top 10 Holdings % | 32.53% |
Turnover %[1] | 37.64% |
Turnover Alt %[2] | 12.72% |
Time Held Top 20 | 6.85 quarters |
Time Held Top 10 | 5.6 quarters |
Time Held All | 10.16 quarters |
[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.
[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2024-12-31
13F Sector Allocation Over Time
limited to past 4 quarters. Subscribe to see all available data

2024-12-31
Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2024-12-31