PRENTICE CAPITAL MANAGEMENT, LP
GREENWICH CT
Investment Advisor
Hedge Fund
Prentice Capital Management is based out of Greenwich. Prentice Capital Management is a hedge fund with 5 clients and discretionary assets under management (AUM) of $211,139,472 (Form ADV from 2024-03-27). Their last reported 13F filing for Q3 2024 included $45,051,638 in managed 13F securities
and a top 10 holdings concentration of 81.48%. Prentice Capital Management's largest holding is Lyft Inc with shares held of 494,187. Whalewisdom has at least 46 13F filings, 61 13D filings, and 102 13G filings
Business Description
The Investment Adviser offers advisory services to both privately placed pooled investment vehicles and separately managed accounts (SMAs). They employ a fundamentally driven, value-based approach with a focus on "grass roots" research, including meetings with management, channel checks, store visits, and trade shows. While they utilize a "bottom-up" research process, they also consider macro-economic and financial market conditions when constructing portfolios.
The Investment Adviser may use client brokerage commissions to obtain research and other services, which could create an incentive to select a broker-dealer based on their own interests rather than the client's. They have acquired research and research-related services, services related to trading, operations, and technology, and periodic access to company management using client brokerage commissions.
Investment Strategy
The Investment Adviser employs a fundamentally-driven investment strategy, primarily focusing on companies operating in the U.S. consumer/retail sector. This includes businesses in hard and soft goods, restaurants, beverages, consumer products, supermarkets, drugstores, footwear, apparel, food, leisure, gaming, and lodging. The Investment Adviser may also cover other businesses that share operating characteristics with the U.S. consumer/retail sector.
The Investment Adviser utilizes a value-based approach with an emphasis on "grass roots" research, including meetings with management, channel checks, store visits, trade shows, and other related events. While employing a "bottom-up" research process to understand companies and business segments, the Investment Adviser also considers general macro-economic and financial market conditions when constructing portfolios. They are attuned to event-driven opportunities such as competitive restructurings, shifts, management changes, and industry consolidations.
Owners
- ZIMMERMAN, MICHAEL, JOHN - LIMITED PARTNER AND CHIEF INVESTMENT OFFICER
- PRENTICE MANAGEMENT GP, LLC - GENERAL PARTNER
- HOSSEIN, FAIZAD - CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER Click on the Ownership/Private Fund Data tab for more details.
Known Email Addresses
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Other Contact Information
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2024-09-30
Top Buys (13F)
Name | % Change |
---|---|
PTON Peloton Interactive | 6.58% |
IWM iShares Russell 2000 | 2.45% |
PII Polaris Inc | 2.44% |
SOFI SoFi Technologies In | 2.03% |
JBLU JetBlue Airways Corp | 1.46% |
2024-09-30
Top Sells (13F)
Name | % Change |
---|---|
WRBY Warby Parker Inc | 5.31% |
TLRY Tilray Brands Inc | 5.04% |
KDP Keurig Dr Pepper Inc | 4.95% |
PENN PENN Entertainment I | 2.37% |
ADV Advantage Solutions | 0.63% |
2024-09-30
13F Holdings Summary
Name | $ Change |
---|---|
LYFT Lyft Inc | 13.99% |
COMP Compass Inc | 13.76% |
SNAP Snap Inc | 13.7% |
PTON Peloton Interactive | 12.69% |
NN NextNav Inc | 7.94% |
2024-09-30
13F Activity
Market Value | $45.1m, Prior: $42.5m |
Inflows (Outflows) as % of Total MV | +5.8203% |
New Purchases | 7 stocks |
Added To | 10 stocks |
Sold out of | 2 stocks |
Reduced holdings in | 5 stocks |
Top 10 Holdings % | 81.48% |
Turnover %[1] | 31.03% |
Turnover Alt %[2] | 18.84% |
Time Held Top 20 | 3.5 quarters |
Time Held Top 10 | 3 quarters |
Time Held All | 3.85 quarters |
[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.
[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.
2024-09-30
13F Sector Allocation Over Time
limited to past 4 quarters. Subscribe to see all available data
2024-09-30
Analysis
Top 20 equal-weighted holdings. Performance numbers calculated through 2024-09-30