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PRENTICE CAPITAL MANAGEMENT, LP

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GREENWICH CT Investment Advisor Hedge Fund
13F Summary
Prentice Capital Management is based out of Greenwich. Prentice Capital Management is a hedge fund with 5 clients and discretionary assets under management (AUM) of $211,139,472 (Form ADV from 2024-03-27). Their last reported 13F filing for Q2 2024 included $42,505,232 in managed 13F securities and a top 10 holdings concentration of 82.34%. Prentice Capital Management's largest holding is Snap Inc Class A with shares held of 376,834. Whalewisdom has at least 45 13F filings, 61 13D filings, and 102 13G filings
Business Description
The Investment Adviser offers advisory services to both privately placed pooled investment vehicles and separately managed accounts (SMAs). They employ a fundamentally driven, value-based approach with a focus on "grass roots" research, including meetings with management, channel checks, store visits, and trade shows. While they utilize a "bottom-up" research process, they also consider macro-economic and financial market conditions when constructing portfolios. The Investment Adviser may use client brokerage commissions to obtain research and other services, which could create an incentive to select a broker-dealer based on their own interests rather than the client's. They have acquired research and research-related services, services related to trading, operations, and technology, and periodic access to company management using client brokerage commissions.
Investment Strategy
The Investment Adviser employs a fundamentally-driven investment strategy, primarily focusing on companies operating in the U.S. consumer/retail sector. This includes businesses in hard and soft goods, restaurants, beverages, consumer products, supermarkets, drugstores, footwear, apparel, food, leisure, gaming, and lodging. The Investment Adviser may also cover other businesses that share operating characteristics with the U.S. consumer/retail sector. The Investment Adviser utilizes a value-based approach with an emphasis on "grass roots" research, including meetings with management, channel checks, store visits, trade shows, and other related events. While employing a "bottom-up" research process to understand companies and business segments, the Investment Adviser also considers general macro-economic and financial market conditions when constructing portfolios. They are attuned to event-driven opportunities such as competitive restructurings, shifts, management changes, and industry consolidations.
Owners
  • ZIMMERMAN, MICHAEL, JOHN - LIMITED PARTNER AND CHIEF INVESTMENT OFFICER
  • PRENTICE MANAGEMENT GP, LLC - GENERAL PARTNER
  • HOSSEIN, FAIZAD - CHIEF FINANCIAL OFFICER / CHIEF COMPLIANCE OFFICER
  • ZIMMERMAN, MICHAEL, JOHN - MANAGING MEMBER
  • Click on the Ownership/Private Fund Data tab for more details.
Known Email Addresses
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Other Contact Information
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2024-06-30

Top Buys (13F)

Name % Change
NN NextNav Inc 5.6%
TLRY Tilray Brands Inc 5.43%
PENN Penn National Gaming 3.42%
HLF Herbalife Nutrition 2.36%
LYFT Lyft Inc 1.96%

2024-06-30

Top Sells (13F)

2024-06-30

13F Holdings Summary

Name $ Change
SNAP Snap Inc Class A 14.73%
LYFT Lyft Inc 13.19%
COMP Compass Inc 10%
NN NextNav Inc 9.09%
KDP Keurig Dr Pepper Inc 7.86%

2024-06-30

13F Activity

Market Value $42.5m, Prior: $42.1m
Inflows (Outflows) as % of Total MV (-3.4679)%
New Purchases 5 stocks
Added To 10 stocks
Sold out of 4 stocks
Reduced holdings in 7 stocks
Top 10 Holdings % 82.34%
Turnover %[1] 34.62%
Turnover Alt %[2] 24.58%
Time Held Top 20 3.85 quarters
Time Held Top 10 2.6 quarters
Time Held All 3.95 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

2024-06-30

13F Sector Allocation Over Time

limited to past 4 quarters. Subscribe to see all available data

2024-06-30

Analysis

Top 20 equal-weighted holdings. Performance numbers calculated through 2024-06-30

Portfolio Performance