Simplifi is based out of San Diego. Simplifi is a large advisory firm with 303 clients and discretionary assets under management (AUM) of $230,963,649 (Form ADV from 2021-03-25). Their last reported 13F filing for Q1 2021 included $214,062,000 in managed 13F securities and a top 10 holdings concentration of 94.7%. Simplifi's largest holding is Wisdomtree Barclays US Aggregate Bond Enhanced Yield Fund with shares held of 960,588. Whalewisdom has at least 14 13F filings

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03/31/2021

13F Activity

  • Market Value $214.062 Million
  • Prior Market Value $214.599 Million
  • New Purchases0 stocks
  • Additional Purchases8 stocks
  • Sold out of1 stock
  • Reduced holdings in14 stocks
  • Top 10 Holdings % 94.70 %
  • Turnover % [1]:4.55%
  • Turnover Alt % [2]: 3.37 %
  • Time Held Top20:6.40 quarters
  • Time Held Top10:5.40 quarters
  • Time Held All:7.09 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

03/31/2021

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2021-02-16

Performance for Q4 2020: 7.45%
Performance Last 4 Quarters: 8.5%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required

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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

SIMPLIFI, INC.
9666 BUSINESSPARK AVE SUITE 111
SAN DIEGO CA    92131
Country: United States

Business Phone: 858-695-6600
Fax: 877-692-9700
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Corporation
Organized in: CA
Number of employees: 5
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges
Amount of client funds and securities: 112,910,000
Total Number of Clients: 303
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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Insider Transactions in the past year

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SIMPLIFI, INC.

ownership team - last updated 2021-03-25
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2020-07-01
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2020-06-15
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2020-02-13
Name Title Start Date Direct/Indirect % Ownership

SIMPLIFI, INC.

ownership team - last updated 2019-11-26
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2019-03-13
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2018-05-18
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

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