WILLS FINANCIAL GROUP, INC.

HTTP://WILLSFG.COM/ RICHMOND, VA Investment Advisor How do I update this listing?

Wills Financial Group is based out of Richmond. Wills Financial Group is a large advisory firm with 227 clients and discretionary assets under management (AUM) of $206,403,391 (Form ADV from 2019-03-19). Their last reported 13F filing for Q3 2019 included $155,892,000 in managed 13F securities and a top 10 holdings concentration of 45.77%. Wills Financial Group's largest holding is Berkshire Hathaway Inc Class B with shares held of 49,492. Wills Financial Group has met the qualifications for inclusion in our WhaleScore system. Whalewisdom has at least 32 13F filings

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09/30/2019

13F Sector Allocation Over Time

09/30/2019

13F Activity

  • Market Value $155.892 Million
  • Prior Market Value $153.503 Million
  • New Purchases2 stocks
  • Additional Purchases24 stocks
  • Sold out of2 stocks
  • Reduced holdings in25 stocks
  • Top 10 Holdings % 45.77 %
  • Turnover % [1]:7.41%
  • Turnover Alt % [2]: 3.67 %
  • Time Held Top20:12.35 quarters
  • Time Held Top10:15.20 quarters
  • Time Held All:15.33 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2019-11-14

Performance for Q3 2019: 5.78%
Performance Last 4 Quarters: 12.11%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required

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13F Filings Available:
  • 2019-09-30 - 13F-HR (Subscription required)
  • 2019-06-30 - 13F-HR (Subscription required)
  • 2019-03-31 - 13F-HR (Subscription required)
  • 2018-12-31 - 13F-HR (Subscription required)
  • 2018-09-30 - 13F-HR (Subscription required)
  • 2018-06-30 - 13F-HR (Subscription required)
  • 2018-03-31 - 13F-HR (Subscription required)
  • 2017-12-31 - 13F-HR (Subscription required)
  • 2017-09-30 - 13F-HR (Subscription required)
  • 2017-06-30 - 13F-HR (Subscription required)
  • 2017-03-31 - 13F-HR (Subscription required)
  • 2016-12-31 - 13F-HR (Subscription required)
  • 2016-09-30 - 13F-HR (Subscription required)
  • 2016-06-30 - 13F-HR/A (Subscription required)
  • 2016-06-30 - 13F-HR (Subscription required)
  • 2016-03-31 - 13F-HR (Subscription required)
  • 2015-12-31 - 13F-HR (Subscription required)
  • 2015-09-30 - 13F-HR (Subscription required)
  • 2015-06-30 - 13F-HR (Subscription required)
  • 2015-03-31 - 13F-HR (Subscription required)
  • 2014-12-31 - 13F-HR (Subscription required)
  • 2014-09-30 - 13F-HR (Subscription required)
  • 2014-06-30 - 13F-HR (Subscription required)
  • 2014-03-31 - 13F-HR (Subscription required)
  • 2013-12-31 - 13F-HR (Subscription required)
  • 2012-09-30 - 13F-HR (Subscription required)
  • 2012-03-31 - 13F-HR (Subscription required)
  • 2011-12-31 - 13F-HR (Subscription required)
  • 2011-09-30 - 13F-HR (Subscription required)
  • 2011-06-30 - 13F-HR (Subscription required)
  • 2011-03-31 - 13F-HR (Subscription required)
  • 2010-12-31 - 13F-HR (Subscription required)

View Last Form Adv Compilation Report on Record

WILLS FINANCIAL GROUP
704 LIBBIE AVENUE
RICHMOND VA    23226-2622
Country: United States

Business Phone: 804-330-3100
Fax: 804-330-3107
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Corporation
Organized in: VA
Number of employees: 7
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges
Amount of client funds and securities: 5,566,620
Total Number of Clients: 227
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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Form 4 - Recent Insider Transactions

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WILLS FINANCIAL GROUP, INC.

ownership team - last updated 2019-03-19
Name Title Start Date Direct/Indirect % Ownership
WILLS, JANET, HOWARD PRESIDENT 01/01/1999 Direct 75% or more
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP PRESIDENT direct 1999-01-01
WILLS, RICHARD, BLACKWELL VICE PRESIDENT 03/01/2001 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP, INC. VICE PRESIDENT & CHIEF COMPLIANCE OFFICER direct 2001-03-01
WILLS FINANCIAL GROUP VICE PRESIDENT direct 2001-03-01 2004-03-23
DANCE, DENISE, SMITH SECRETARY-TREASURER 01/01/2001 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP SECRETARY-TREASURER direct 2001-01-01
Choi, Grace, Rachel CHIEF COMPLIANCE OFFICER 02/01/2018 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP, INC. CHIEF COMPLIANCE OFFICER direct 2018-02-01

WILLS FINANCIAL GROUP, INC.

ownership team - last updated 2017-12-20
Name Title Start Date Direct/Indirect % Ownership
WILLS, JANET, HOWARD PRESIDENT 01/01/1999 Direct 75% or more
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP PRESIDENT direct 1999-01-01
WILLS, RICHARD, BLACKWELL VICE PRESIDENT 03/01/2001 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP, INC. VICE PRESIDENT & CHIEF COMPLIANCE OFFICER direct 2001-03-01
WILLS FINANCIAL GROUP VICE PRESIDENT direct 2001-03-01 2004-03-23
DANCE, DENISE, SMITH SECRETARY-TREASURER 01/01/2001 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP SECRETARY-TREASURER direct 2001-01-01
NOLAN, MARY BETH CHIEF COMPLIANCE OFFICER 01/01/2016 Direct less than 5%
Fund Name Position direct/indirect start date end date
WILLS FINANCIAL GROUP, INC. CHIEF COMPLIANCE OFFICER direct 2016-01-01

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