Form Type: 4

SEC EDGAR Link
Accession Number:0001562180-18-000485
Date:2018-01-26
Issuer: BOSTON BEER CO INC (SAM)
Original Submission Date:

Reporting Person:

ROPER MARTIN F
C/O THE BOSTON BEER COMPANY, INC.
ONE DESIGN CENTER PLACE, SUITE 850 BOSTON, MA 02210

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON 2018-01-26 M 10,000 a $118.57 42,273 direct
CLASS A COMMON 2018-01-26 S 1,300 d $186.62 40,973 direct
CLASS A COMMON 2018-01-26 S 1,148 d $187.98 39,825 direct
CLASS A COMMON 2018-01-26 S 5,652 d $188.79 34,173 direct
CLASS A COMMON 2018-01-26 S 1,900 d $189.60 32,273 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
CLASS A COMMON STOCK OPTION 118.57 2018-01-26 deemed execution date M 10,000 (d) 2018-01-01 2018-12-31 class a common 10,000 $118.57 773 direct
Footnotes
IDfootnote
f1 the transactions reported in this form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on november 3, 2017. the rule 10b5-1 trading plan and the transactionscontemplated thereby were approved by unanimous consent of the class b stockholders of the company.
f2 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 1,300 shares is from $186.25 to $187.25. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f3 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 1,148 shares is from $187.30 to $188.23. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f4 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 5,652 shares is from $188.30 to $189.25. the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f5 the price shown is the weighted average sale price for the transactions reported on this line. the range of sale prices for the 1,900 shares is from $189.35 to $189.90 the filing person will provide full information regarding the number of shares sold at each separate price upon request of the sec, the registrant, or a shareholder of the registrant.
f6 the option vested in five equal installments: the first on january 1, 2014, and the final installment vested on january 1, 2018. all options are subject to earlier expiration based on certain contingencies.
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