Form Type: 4

SEC EDGAR Link
Accession Number:0001213900-20-029334
Date:2020-05-18
Issuer: PURPLE INNOVATION, INC. (PRPL)
Original Submission Date:

Reporting Person:

WHITE VERDI RAY III
C/O PURPLE INNOVATION, INC.,
4100 N. CHAPEL RIDGE RD., SUITE 200 LEHI, UT 84043

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2020-08-24 M 17,000 a $6.65 17,000 direct
CLASS A COMMON STOCK 2020-08-24 S 17,000 d $20.85 0 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 13.12 2020-05-18 deemed execution date A 12,576 (a) 2025-05-18 class a common stock 12,576 $13.12 12,576 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 6.65 2020-08-21 deemed execution date M 17,000 (d) 2024-05-10 class a common stock 17,000 $6.65 183,000 direct
Footnotes
IDfootnote
f1 25% of the options granted vest and become exercisable on march 15, 2021. the remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on april 1, 2021 in the amount of one-forty-eighth of the full amount for the remaining three years.
f2 25% of the options granted vested and became exercisable on may 10, 2020. the remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on june 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.
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