Form Type: 4

SEC EDGAR Link
Accession Number:0001691421-20-000017
Date:2020-11-17
Issuer: LEMONADE, INC. (LMND)
Original Submission Date:

Reporting Person:

SCHREIBER DANIEL A.
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR NEW YORK, NY 10013

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2020-11-17 S 2,800 d $63.14 805,400 direct
COMMON STOCK 2020-11-17 S 10,098 d $64.22 795,302 direct
COMMON STOCK 2020-11-17 S 21,402 d $64.96 773,900 direct
COMMON STOCK 2020-11-17 S 400 d $65.85 773,500 direct
COMMON STOCK 2020-11-17 0 $0.00 2,650,159 indirect f6
COMMON STOCK 2020-11-17 0 $0.00 11,983,384 indirect f7
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 represents sale pursuant to a rule 10b5-1 trading plan.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $62.50 to $63.46 the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $63.57 to $64.57. the reporting person undertakes to provide the company, any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $64.57 to $65.57. the reporting person undertakes to provide the company, any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $65.71 to $65.91. the reporting person undertakes to provide the company, any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f6 the reporting person is chief executive officer of dan and dan ltd. ("dan") and has voting and dispositive control over the shares held by dan.
f7 the reporting person is one of three members of a joint investment committee, which has sole voting and dispositive power over the shares held by softbank group capital limited ("softbank"). as such, the reporting person may be deemed to share beneficial ownership of the securities held by softbank. however, the reporting person disclaims beneficial ownership over such shares except to the extent of his pecuniary interest therein, if any.

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