Form Type: 4

SEC EDGAR Link
Accession Number:0001209191-20-061978
Date:2020-12-03
Issuer: LEMONADE, INC. (LMND)
Original Submission Date:

Reporting Person:

EISENBERG MICHAEL A
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR NEW YORK, NY 10013

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2020-12-03 S 2,500 d $78.00 65,813 direct
COMMON STOCK 2020-12-03 S 5,000 d $79.25 60,813 direct
COMMON STOCK 2020-12-03 S 1,000 d $83.00 59,813 direct
COMMON STOCK 2020-12-04 S 6,500 d $81.58 53,313 direct
COMMON STOCK 2020-12-03 0 $0.00 1,793 indirect f3
COMMON STOCK 2020-12-03 0 $0.00 3,302,620 indirect f3
COMMON STOCK 2020-12-03 0 $0.00 329,434 indirect f3
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $78.00 to $78.01, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $79.00 to $79.50, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f3 the reporting person is a director of the entity that is the ultimate general partner of aleph, l.p., aleph-aleph, l.p., and aleph equity partners, l.p. and the reporting person may be deemed to have shared voting and investment power over the shares held by each of these entities. the reporting person disclaims beneficial ownership of the shares held by each of these entities except to the extent of his pecuniary interest therein.

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