Form Type: 4

SEC EDGAR Link
Accession Number:0001691421-20-000039
Date:2020-12-21
Issuer: LEMONADE, INC. (LMND)
Original Submission Date:

Reporting Person:

WININGER SHAI
C/O LEMONADE, INC.
5 CROSBY STREET, 3RD FLOOR NEW YORK, NY 10013

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2020-12-21 S 60,939 d $109.28 3,737,878 direct
COMMON STOCK 2020-12-21 S 7,781 d $110.34 3,730,097 direct
COMMON STOCK 2020-12-22 S 10,237 d $111.60 3,719,860 direct
COMMON STOCK 2020-12-22 S 19,722 d $112.47 3,700,138 direct
COMMON STOCK 2020-12-22 S 15,384 d $113.42 3,684,754 direct
COMMON STOCK 2020-12-22 S 13,309 d $114.44 3,671,445 direct
COMMON STOCK 2020-12-22 S 5,300 d $115.40 3,666,145 direct
COMMON STOCK 2020-12-22 S 6,205 d $116.52 3,659,940 direct
COMMON STOCK 2020-12-22 S 9,490 d $117.47 3,650,450 direct
COMMON STOCK 2020-12-22 S 10,383 d $118.64 3,640,067 direct
COMMON STOCK 2020-12-22 S 30,645 d $119.11 3,609,422 direct
COMMON STOCK 2020-12-23 S 1,400 d $122.56 3,608,022 direct
COMMON STOCK 2020-12-23 S 800 d $123.05 3,607,222 direct
COMMON STOCK 2020-12-23 S 1,200 d $124.60 3,606,022 direct
COMMON STOCK 2020-12-23 S 4,300 d $125.74 3,601,722 direct
COMMON STOCK 2020-12-23 S 23,082 d $126.47 3,578,640 direct
COMMON STOCK 2020-12-23 S 42,544 d $127.44 3,536,096 direct
COMMON STOCK 2020-12-23 S 27,329 d $128.44 3,508,767 direct
COMMON STOCK 2020-12-23 S 21,463 d $129.43 3,487,304 direct
COMMON STOCK 2020-12-23 S 15,275 d $130.46 3,472,029 direct
COMMON STOCK 2020-12-23 S 14,540 d $131.44 3,457,489 direct
COMMON STOCK 2020-12-23 S 14,099 d $132.36 3,443,390 direct
COMMON STOCK 2020-12-23 S 5,649 d $133.57 3,437,741 direct
COMMON STOCK 2020-12-23 S 12,397 d $134.65 3,425,344 direct
COMMON STOCK 2020-12-23 S 13,145 d $135.39 3,412,199 direct
COMMON STOCK 2020-12-23 S 2,777 d $136.38 3,409,422 direct
COMMON STOCK 2020-12-21 0 $0.00 11,983,384 indirect f28
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 represents sale pursuant to a rule 10b5-1 trading plan.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $109.00 to $109.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $110.00 to $110.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $111.00 to $111.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $112.00 to $112.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f6 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $113.00 to $113.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f7 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $114.00 to $114.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f8 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $115.02 to $115.88. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f9 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $116.01 to $116.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f10 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $117.00 to $117.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f11 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $118.01 to $118.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f12 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $119.00 to $119.39. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f13 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $122.38 to $122.80. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f14 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $123.01 to $123.26. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f15 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $124.34 to $124.86. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f16 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $125.35 to $125.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f17 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $126.00 to $126.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f18 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $127.00 to $127.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f19 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $128.00 to $128.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f20 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $129.00 to $129.97. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f21 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $130.00 to $130.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f22 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $131.00 to $131.99. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f23 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $132.00 to $132.97. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f24 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $133.01 to $133.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f25 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $134.00 to $134.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f26 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $135.00 to $135.98. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f27 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $136.01 to $136.95. the reporting person undertakes to provide lemonade, inc. (the "company"), any security holder of the company, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
f28 the reporting person is one of three members of a joint investment committee, which has sole voting and dispositive power over the shares held by softbank group capital limited ("softbank"). as such, the reporting person may be deemed to share beneficial ownership of the securities held by softbank. however, the reporting person disclaims beneficial ownership over such shares except to the extent of his pecuniary interest therein, if any.

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