Form Type: 4

SEC EDGAR Link
Accession Number:0001616707-21-000012
Date:2021-01-14
Issuer: WAYFAIR INC. (W)
Original Submission Date:

Reporting Person:

CONINE STEVEN
C/O WAYFAIR INC., 4 COPLEY PLACE
BOSTON, MA 02116

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2021-01-14 S 6,080 d $348.21 69,840 direct
CLASS A COMMON STOCK 2021-01-14 S 9,791 d $349.12 60,049 direct
CLASS A COMMON STOCK 2021-01-14 S 11,835 d $350.00 48,214 direct
CLASS A COMMON STOCK 2021-01-14 S 5,295 d $351.22 42,919 direct
CLASS A COMMON STOCK 2021-01-14 S 2,774 d $352.06 40,145 direct
CLASS A COMMON STOCK 2021-01-14 S 145 d $353.06 40,000 direct
CLASS A COMMON STOCK 2021-01-14 0 $0.00 6,109 indirect f8
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the sales reported in this form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $348 to $348.52, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $348.58 to $349.54, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $349.59 to $350.56, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $350.63 to $351.56, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f6 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $351.63 to $352.56, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f7 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $352.77 to $353.69, inclusive. the reporting person undertakes to provide to wayfair inc., any security holder of wayfair inc., or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f8 represents shares directly owned by sk ventures llc, of which the reporting person is a member and may be deemed to be a beneficial owner.
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