Form Type: 4

SEC EDGAR Link
Accession Number:0000950103-21-007765
Date:2021-05-20
Issuer: GOOSEHEAD INSURANCE, INC. (GSHD)
Original Submission Date:

Reporting Person:

MARK & ROBYN JONES DESCENDANTS TRUST 2014
1500 SOLANA BOULEVARD
BUILDING 4, SUITE 4500 WESTLAKE, TX 76262

Reporting Person:

JONES MARK EVAN
1500 SOLANA BLVD
BUILDING 4, SUITE 4500 WESTLAKE, TX 76262

Reporting Person:

JONES ROBYN MARY ELIZABETH
1500 SOLANA BLVD
BUILDING 4, SUITE 4500 WESTLAKE, TX 76262

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS B COMMON STOCK 2021-05-20 C 27,965 d $0.00 10,539,900 f1 direct
CLASS A COMMON STOCK 2021-05-20 C 27,965 a $0.00 27,965 f1 direct
CLASS A COMMON STOCK 2021-05-20 S 15,119 d $81.81 12,846 f1 direct
CLASS A COMMON STOCK 2021-05-20 S 8,790 d $82.41 4,056 f1 direct
CLASS A COMMON STOCK 2021-05-20 S 3,656 d $83.47 400 f1 direct
CLASS A COMMON STOCK 2021-05-20 S 400 d $84.18 0 f1 direct
CLASS B COMMON STOCK 2021-05-21 C 34,163 d $0.00 10,505,737 f1 direct
CLASS A COMMON STOCK 2021-05-21 C 34,163 a $0.00 34,163 f1 direct
CLASS A COMMON STOCK 2021-05-21 S 9,254 d $80.68 24,909 f1 direct
CLASS A COMMON STOCK 2021-05-21 S 23,775 d $81.80 1,134 f1 direct
CLASS A COMMON STOCK 2021-05-21 S 934 d $82.69 200 f1 direct
CLASS A COMMON STOCK 2021-05-21 S 200 d $83.32 0 f1 direct
CLASS B COMMON STOCK 2021-05-24 C 18,081 d $0.00 10,487,656 f1 direct
CLASS A COMMON STOCK 2021-05-24 C 18,081 a $0.00 18,081 f1 direct
CLASS A COMMON STOCK 2021-05-24 S 9,151 d $83.32 8,930 f1 direct
CLASS A COMMON STOCK 2021-05-24 S 8,930 d $83.99 0 f1 direct
CLASS A COMMON STOCK 2021-05-20 0 $0.00 286,201 f12 direct
CLASS B COMMON STOCK 2021-05-20 0 $0.00 182,349 f12 direct
CLASS A COMMON STOCK 2021-05-20 0 $0.00 333,790 f13 direct
CLASS B COMMON STOCK 2021-05-20 0 $0.00 132,349 f13 direct
CLASS B COMMON STOCK 2021-05-20 0 $0.00 1,860,355 indirect f14
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-20 deemed execution date C 27,965 (d) class a common stock 27,965 $0.00 10,539,900 direct
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-21 deemed execution date C 34,163 (d) class a common stock 34,163 $0.00 10,505,737 direct
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-24 deemed execution date C 18,081 (d) class a common stock 18,081 $0.00 10,487,656 direct
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-20 deemed execution date 0 ( ) class a common stock 182,349 $0.00 182,349 direct
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-20 deemed execution date 0 ( ) class a common stock 132,349 $0.00 132,349 direct
LLC UNITS IN GOOSEHEAD FINANCIAL, LLC 0.0 2021-05-20 deemed execution date 0 ( ) class a common stock 1,860,355 $0.00 1,860,355 indirect by trust
Footnotes
IDfootnote
f1 reflects shares of class a common stock, shares of class b common stock or llc units, as applicable, held (i) directly by the mark & robyn jones descendants trust 2014 and (ii) indirectly by mark evan jones and robyn mary elizabeth jones, who serve as trustees of the mark & robyn jones descendants trust 2014 and whose immediate family members are beneficiaries of the mark & robyn jones descendants trust 2014.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $81.08 to $82.07, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $82.08 to $83.07, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $83.09 to $84.00, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $84.12 to $84.27, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f6 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $80.21 to $81.20, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f7 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $81.22 to $82.20, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f8 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $82.23 to $83.21, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f9 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $83.27 to $83.36, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f10 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $82.78 to $83.75, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f11 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $83.78 to $84.39, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this form 4.
f12 reflects shares of class a common stock, shares of class b common stock or llc units, as applicable, held directly by mark evan jones, and does not reflect class a common stock, shares of class b common stock or llc units, as applicable, held by his spouse, robyn mary elizabeth jones, who is independently a reporting person of the issuer.
f13 reflects shares of class a common stock, shares of class b common stock or llc units, as applicable, held directly by robyn mary elizabeth jones, and does not reflect class a common stock, shares of class b common stock or llc units, as applicable, held by her spouse, mark evan jones, who is independently a reporting person of the issuer.
f14 reflects shares of class b common stock or llc units, as applicable, held indirectly by mark evan jones and robyn mary elizabeth jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
f15 each llc unit, together with a share of class b common stock, may be converted by the holder into one share of class a common stock at any time. the llc units do not expire.

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