Form Type: 4

SEC EDGAR Link
Accession Number:0001818383-22-000081
Date:2022-05-15
Issuer: MEDIAALPHA, INC. (MAX)
Original Submission Date:

Reporting Person:

CUNNINGHAM CATHERINE HULL
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES, CA 90017

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2022-05-15 M 3,693 a $0.00 3,693 direct
CLASS A COMMON STOCK 2022-05-15 F 1,278 d $10.33 2,415 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
RESTRICTED STOCK UNITS 0.0 2022-05-15 deemed execution date M 3,693 (d) class a common stock 3,693 $0.00 55,407 direct
Footnotes
IDfootnote
f1 one share of class a common stock was issued upon the vesting of each restricted stock unit ("rsu").
f2 according to the rsu grant, 1,278 shares of mediaalpha, inc. class a common stock were automatically withheld at vesting to cover required tax withholding.
f3 represents grant of rsus under the issuer's omnibus equity incentive plan granted march 15, 2022.
f4 one sixteenth of the rsus will vest on may 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the issuer through each vesting date.
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