Form Type: 4

SEC EDGAR Link
Accession Number:0001062993-22-015141
Date:2022-06-15
Issuer: BREAD FINANCIAL HOLDINGS, INC. (BFH)
Original Submission Date:

Reporting Person:

BALLOU ROGER H
3095 LOYALTY CIRCLE
COLUMBUS, OH 43219

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2022-06-15 A 2,650 a $0.00 24,960 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the new grant is for 2,650 shares of common stock represented by restricted stock units, which will vest on the earlier of (i) june 15, 2032 or (ii) termination of the director's service on the company's board of directors, but in any case not earlier than june 15, 2023.
f2 the total amount of securities beneficially owned includes: (a) 10,803 unrestricted shares; (b) 1,595 unvested restricted stock units granted 6/29/12; (c) 789 unvested restricted stock units granted 7/1/13; (d) 568 unvested restricted stock units granted 7/1/14; (e) 486 unvested restricted stock units granted 6/29/15; (f) 699 unvested restricted stock units granted 6/27/16; (g) 655 unvested restricted stock units granted 6/26/17; (h) 761 unvested restricted stock units granted 6/25/18; (i) 1,114 unvested restricted stock units granted 6/24/19; (j) 3,432 unvested restricted stock units granted 6/22/20; (k) 1,408 unvested restricted stock units granted 6/15/21; and (l) the new grant for 2,650 restricted stock units.
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