Blue Martini Software Inc (BLUE)

Blue Martini Software, Inc. develops, markets and supports integrated software applications and services that enable companies to build brand equity through direct customer interaction across Internet-related and traditional customer 'touch points'. Internet-related touch points include websites, mobile wireless devices and on-line trading exchanges. Traditional customer touch points include stores and call centers. This software enables companies to increase revenues by coordinating customer interactions across these touch points. The company has targeted a number of vertical markets where it believes brand is paramount. These markets include retail, manufacturing, financial services, telecommunications, consumer goods and media. The customers of the company include Levi Strauss & Co., Harley-Davidson, Inc., Deluxe Corporation, EighteenGlobal and others. The company was formed in 1999 through a merger between Blue Martini Software, Inc. and Blue Martini LLC. The company became publicly held in July 2000. License revenue accounted for 64% of 1999 revenues; consulting service revenue, 33% and maintenance service revenue, 3%.