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DemandTec, Inc. provides consumer demand management (CDM) software to retailers and consumer products (CP) companies worldwide. Its CDM software includes a suite of integrated applications, such as DemandTec Price, DemandTec Promotion, DemandTec Markdown, and DemandTec TradePoint. The DemandTec Price combines price optimization functionality with price management features to enable retailers and CP companies to create multiple pricing scenarios, evaluate tradeoffs, and optimize everyday prices. The DemandTec Promotion enables retailers and CP companies to create and simulate multiple promotional plans based on mathematical forecasts. The DemandTec Markdown enables retailers to optimize plans and prices for items they intend to remove from their assortments, such as end-of-season items, discontinued product lines or overstocked merchandise. The DemandTec TradePoint provides retailers and their CP trading partners with a platform to automate and streamline the presentation, negotiation, and reconciliation of trade promotion offers in a Web-based environment. The company delivers its applications by means of a software-as-a-service model, which allows it to enhance the software to address the customers' merchandising and marketing needs. DemandTec, Inc. was incorporated in 1999 and is headquartered in San Carlos, California with additional offices in North America, Europe, and Japan.
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| Insider Name | Type | Last Reported Shares Held | Last Reported Date | Filings in past year |
|---|---|---|---|---|
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No longer subject to file | 2012-02-14 | 0 | |
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No longer subject to file | 2012-02-14 | 0 | |
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No longer subject to file | 2012-02-14 | 0 | |
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No longer subject to file | 2012-02-14 | 0 | |
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No longer subject to file | 2012-02-14 | 0 | |
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FISHBACK DANIEL R PRESIDENT & CEO |
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No longer subject to file | 2012-02-14 | 0 |
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CULHANE MARK EVP & CFO |
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No longer subject to file | 2012-02-14 | 0 |
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PHELPS WILLIAM EVP & COO |
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No longer subject to file | 2012-02-14 | 0 |
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No longer subject to file | 2012-02-14 | 0 | |
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BROMME MICHAEL SENIOR VICE PRESIDENT, RETAIL |
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No longer subject to file | 2011-09-15 | 0 |
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0 | 2010-02-04 | 0 | |
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0 | 2010-02-04 | 0 | |
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6,023,959 | 2009-11-13 | 0 | |
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No longer subject to file | 2009-08-21 | 0 | |
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CROUCH JOHN SVP, WORLDWIDE SALES |
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No longer subject to file | 2008-04-30 | 0 |
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SAYRE JAMES D |
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7,500 | 2007-09-04 | 0 |
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DAI JAMES SR VP ENGINEERING & OPERATIONS |
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285,000 | 2007-08-08 | 0 |
| Reporting Owners | Filing Date | Trans Date | Trans Code | Shares | Share Price | Acquired Disposed |
Shares Owned after | D/I | 10b5 | Perf 1d* | Perf 5d* | Perf 1m* | Max Gain | Max Gain Days | Max Loss | Max Loss Days |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No current insider transactions | ||||||||||||||||
* -
| Code | Definition |
|---|---|
| A | Grant, award or other acquisition pursuant to Rule 16b-3(d) |
| C | Conversion of derivative security |
| D | Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) |
| E | Expiration of short derivative position |
| F | Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3 |
| G | Bona fide gift |
| H | Expiration (or cancellation) of long derivative position with value received |
| I | Discretionary transaction in accordance with Rule 16b-3(f) resulting in acquisition or disposition of issuer securities |
| J | Other acquisition or disposition |
| L | Small acquisition under Rule 16a-6 |
| M | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 |
| O | Exercise of out-of-the-money derivative security |
| P | Open market or private purchase of non-derivative or derivative security |
| S | Open market or private sale of non-derivative or derivative security |
| U | Disposition pursuant to a tender of shares in a change of control transaction |
| W | Acquisition or disposition by will or the laws of descent and distribution |
| X | Exercise of in-the-money or at-the-money derivative security |
| Z | Deposit into or withdrawal from voting trust |
Updated throughout the day, this shows the number of shares available to borrow. Data provided by Interactive Brokers
| Security | Date/Time | Rebate Rate | Fee Rate | Shares Available |
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| Holder | Issuer | Net Short Position | Position Date | Origin |
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