Fitbit Inc (FIT)

INFORMATION TECHNOLOGY: ELECTRONIC EQUIPMENT
SIC: ELECTRONIC COMPUTERS

199 FREMONT STREET SAN FRANCISCO, CA 94105

Fitbit, Inc. manufactures wireless-enabled, wearable fitness devices. The Company produces products that measure data such as the number of steps walked, quality of sleep, calories burned, and other personalized metrics. Fitbit offers products that utilize accelerometers to assist in sensing user movement.

Data as of 2020-09-12
Market Cap1.713 Billion Shares Outstanding269.727 Million Avg 30-day Volume4.573 Million
P/E Ratio Dividend Yield EPS-0.99
Price/Sales1.184 Price cash flow ratio58.9 Price free cash flow ratio-16.7
Book Value1.6 Price to Tangible Book4.76 Alpha-0.02
Short Interest Ratio8.32 % Short Interest to Float21.4 R-squared0.072337
BETA1.05308 52-week High/Low7.26 / 3.3 Stddev0.167298

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View SEC Filings from FIT instead.
Q2 2020 All 13F Filers Prior Change Hedge Funds 1 Prior Change
In top 10: 6 5 20.0% 4 (0.26%) 4 (0.26%) 0.0%
Funds Holding: 201 207 -2.9% 59 (3.85%) 67 (4.28%) -11.94%
13F shares: 220.372 Million 204.207 Million 7.92% 80.386 Million 68.042 Million 18.14%
% Ownership 81.7018 76.5608 6.71% 29.8029 25.5102 16.83%
New Positions: 34 37 -8.11% 13 16 -18.75%
Increased Positions 62 62 0.0% 18 15 20.0%
Closed Positions 34 52 -34.62% 20 16 25.0%
Reduced Positions 58 61 -4.92% 19 26 -26.92%
Total Calls 8.868 Million 8.807 Million 0.69% 3.604 Million 3.154 Million 14.26%
Total Puts 17.114 Million 22.166 Million -22.79% 11.654 Million 12.511 Million -6.85%
PUT/CALL Ratio 1.93 2.52 -23.41% 3.23 3.97 -18.64%
1 hedge funds and active managers as identified by whalewisdom.com through public filings.

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Funds Holding FIT (via 13F filings)

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Mutual Funds Holding FIT BETA

Active Schedule 13D and 13G filings

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Open Market Buys/Sells Last 60 Days

Open Market Buys (P)

none

Open Market Sells (S)

none

Exercise Derivative Conversion (M)

205.1 Thousand total shares from 18 transactions

Current/Former Insiders

Insider Name Type Last Reported Shares Held Last Reported Date Filings in past year

PARK JAMES PRESIDENT, CEO, COB

  • Officer
  • Director
  • 10% Owner
77,600 2020-09-15 10

FRIEDMAN ERIC N. CTO

  • Officer
  • Director
  • 10% Owner
105,081 2020-09-15 5

MISSAN ANDY EVP, GENERAL COUNSEL, SECT.

  • Officer
166,260 2020-09-15 12

DEVINE JEFFREY P EVP OF OPERATIONS

  • Officer
69,952 2020-09-15 5

KISLING RONALD W CHIEF FINANCIAL OFFICER

  • Officer
144,138 2020-09-15 16

PAISLEY CHRISTOPHER B

  • Director
132,607 2020-05-21 1

MURRAY STEVEN JOSEPH

  • Director
107,607 2020-05-21 1

ALBER LAURA

  • Director
107,670 2020-05-21 1

FLANAGAN GLENDA J

  • Director
125,918 2020-05-21 1

FLUEGEL BRADLEY M

  • Director
72,699 2020-05-21 1

BROMBERG MATTHEW S

  • Director
71,782 2020-05-21 1

ZERELLA WILLIAM CFO

  • Officer
No longer subject to file 2018-06-15 0

CALLAGHAN JON

  • Director
1,696,492 2018-04-02 0

SCAL EDWARD M. CHIEF BUSINESS OFFICER

  • Officer
6,842 2017-03-15 0

ROBERTS TIMOTHY M. EVP, INTERACTIVE

  • Officer
41,254 2017-03-15 0

TRUE VENTURE PARTNERS II, L.L.C.

BLACK PHILIP DOUGLAS

TRUE VENTURES II, L.P.

TRUE VENTURES II-A, L.P.

  • 10% Owner
No longer subject to file 2017-02-23 0

BLACK PHILIP DOUGLAS

  • 10% Owner
881,190 2016-11-07 0

FOUNDRY VENTURE CAPITAL 2007, L.P.

FOUNDRY GROUP SELECT FUND, L.P.

FOUNDRY VENTURE 2007, LLC

FOUNDRY SELECT FUND GP, LLC

FELD BRADLEY A

LEVINE SETH

MCINTYRE RYAN A

MENDELSON JASON A

  • 10% Owner
No longer subject to file 2016-05-03 0

HARTMANN HANSGREGORY C. COO

  • Officer
0 2016-04-18 0

SOFTBANK PRINCEVILLE INVESTMENTS, L.P.

  • 10% Owner
0 2015-12-09 0

SAPPHIRE VENTURES (GPE) I, L.L.C.

SAP VENTURES FUND I, L.P.

MARAKOVIC NINO NIKOLA

  • 10% Owner
0 2015-06-23 0

CLAVIER JEAN-FRANCOIS

SOFTTECH VC II LP

SOFTTECH VC II, L.L.C.

SOFTTECH VC III, L.P.

SOFTTECH VC III, L.L.C.

  • 10% Owner
0 2015-06-23 0

FELICIS VENTURES II, L.P.

FELICIS VENTURES GP II, LLC

SENKUT AYDIN

  • 10% Owner
No longer subject to file 2015-06-23 0

BENIOFF MARC

  • 10% Owner
0 2015-06-23 0

Insider Transactions Last 60 Days

Reporting Owners Filing Date Trans Date Trans Code Shares Share Price Acquired
Disposed
Shares Owned after D/I 10b5 Perf 1d* Perf 5d* Perf 1m* Max Gain Max Gain Days Max Loss Max Loss Days

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 12,184 d 121,833 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 F 14,520 $6.37 d 166,260 direct -0.9331 0.0 1 -0.9331 2

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 7,500 a 158,996 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 17,400 a 113,949 direct -0.9331 0.0 1 -0.9331 2

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 8,333 d 16,667 direct

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 10,417 a 69,323 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 18,859 d 188,583 direct

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 8,733 d 52,400 direct

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 3,583 d 7,167 direct

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 50,068 a 111,089 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 18,933 a 150,257 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 17,400 d 34,800 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 9,600 d 57,600 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 12,184 a 180,780 direct -0.9331 0.0 1 -0.9331 2

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 9,750 d 97,500 direct

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 F 9,121 $6.37 d 69,952 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 4,125 a 96,549 direct -0.9331 0.0 1 -0.9331 2

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 8,333 a 58,906 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 18,933 d 113,600 direct

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 8,742 d 17,483 direct

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 F 24,978 $6.37 d 144,138 direct -0.9331 0.0 1 -0.9331 2

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 8,733 a 61,021 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 9,000 a 131,324 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 4,125 d 24,750 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 7,500 d 15,000 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-09-16 17:17:55 -0400 2020-09-15 M 9,600 a 168,596 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 F 8,868 $6.37 d 105,081 direct -0.9331 0.0 1 -0.9331 2

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 10,417 d 62,500 direct

DEVINE JEFFREY P - Officer EVP OF OPERATIONS

2020-09-16 17:09:49 -0400 2020-09-15 M 9,750 a 79,073 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 4,117 a 92,424 direct -0.9331 0.0 1 -0.9331 2

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 50,068 d 100,136 direct

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 9,000 d 27,000 direct

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 F 33,489 $6.37 d 77,600 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 18,859 a 169,116 direct -0.9331 0.0 1 -0.9331 2

PARK JAMES - Director - Officer - > 10% Owner PRESIDENT, CEO, COB

2020-09-16 17:20:58 -0400 2020-09-15 M 8,742 a 52,288 direct -0.9331 0.0 1 -0.9331 2

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-09-16 17:15:58 -0400 2020-09-15 M 3,583 a 122,324 direct -0.9331 0.0 1 -0.9331 2

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO

2020-09-16 17:12:23 -0400 2020-09-15 M 4,117 d 8,233 direct

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 10

2020-09-16 17:12:23 -0400 2020-08-11 G 257,527 a 1,444,569 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 7

2020-09-16 17:12:23 -0400 2020-08-11 G 66,474 d 0 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 11

2020-09-16 17:12:23 -0400 2020-08-11 G 262,346 a 550,644 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 9

2020-09-16 17:12:23 -0400 2020-08-11 G 288,298 d 1,161,092 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 9

2020-09-16 17:12:23 -0400 2020-08-11 G 599,400 a 1,449,390 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 11

2020-09-16 17:12:23 -0400 2020-08-11 G 119,694 a 736,812 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 8

2020-09-16 17:12:23 -0400 2020-08-11 G 257,527 d 119,694 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 9

2020-09-16 17:12:23 -0400 2020-08-11 G 257,527 a 1,418,619 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 10

2020-09-16 17:12:23 -0400 2020-08-11 G 262,346 d 1,187,042 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 10

2020-09-16 17:12:23 -0400 2020-08-11 G 599,400 a 1,449,388 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 1

2020-09-16 17:12:23 -0400 2020-08-11 G 599,400 d 599,400 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 8

2020-09-16 17:12:23 -0400 2020-08-11 G 119,694 d 0 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 11

2020-09-16 17:12:23 -0400 2020-08-11 G 66,474 a 617,118 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 7

2020-09-16 17:12:23 -0400 2020-08-11 G 257,527 d 66,474 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 11

2020-09-16 17:12:23 -0400 2020-08-11 G 288,298 a 288,298 indirect

FRIEDMAN ERIC N. - Director - Officer - > 10% Owner CTO by grat 1

2020-09-16 17:12:23 -0400 2020-08-11 G 599,400 d 0 indirect

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-08-04 17:57:10 -0400 2020-08-01 M 1,875 a 119,671 direct 1.092 -1.248 0.312 1.092 2 -2.0281 26

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-08-04 18:25:48 -0400 2020-08-01 M 1,875 d 9,375 direct

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-08-04 17:57:10 -0400 2020-08-01 M 1,875 d 9,375 direct

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-08-04 18:25:48 -0400 2020-08-01 F 930 $6.54 d 151,496 direct 1.092 -1.248 0.312 1.092 2 -2.0281 26

KISLING RONALD W - Officer CHIEF FINANCIAL OFFICER

2020-08-04 17:57:10 -0400 2020-08-01 F 930 $6.54 d 118,741 direct 1.092 -1.248 0.312 1.092 2 -2.0281 26

MISSAN ANDY - Officer EVP, GENERAL COUNSEL, SECT.

2020-08-04 18:25:48 -0400 2020-08-01 M 1,875 a 152,426 direct 1.092 -1.248 0.312 1.092 2 -2.0281 26

* -

Transaction Code Definitions
Code Definition
A Grant, award or other acquisition pursuant to Rule 16b-3(d)
C Conversion of derivative security
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)
E Expiration of short derivative position
F Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3
G Bona fide gift
H Expiration (or cancellation) of long derivative position with value received
I Discretionary transaction in accordance with Rule 16b-3(f) resulting in acquisition or disposition of issuer securities
J Other acquisition or disposition
L Small acquisition under Rule 16a-6
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
O Exercise of out-of-the-money derivative security
P Open market or private purchase of non-derivative or derivative security
S Open market or private sale of non-derivative or derivative security
U Disposition pursuant to a tender of shares in a change of control transaction
W Acquisition or disposition by will or the laws of descent and distribution
X Exercise of in-the-money or at-the-money derivative security
Z Deposit into or withdrawal from voting trust

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