Purple Innovation Inc (PRPL)

FINANCE: GENERAL FINANCE
SIC: HOUSEHOLD FURNITURE

4100 N. CHAPEL RIDGE RD LEHI, UT 84043

Global Partner Acquisition Corp. operates as a special purpose acquisition company. The Company seeks to acquire businesses and assets via merger, capital stock exchange, asset acquisition, stock purchase, and reorganization.

Data as of 2020-09-12
Market Cap1.279 Billion Shares Outstanding54.248 Million Avg 30-day Volume1.853 Million
P/E Ratio Dividend Yield EPS-0.25
Price/Sales2.388 Price cash flow ratio8.1 Price free cash flow ratio16.3
Book Value0.35 Price to Tangible Book64.19 Alpha0.01
Short Interest Ratio % Short Interest to Float R-squared0.127396
BETA1.59146 52-week High/Low27.75 / 4.42 Stddev0.187759

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Q2 2020 All 13F Filers Prior Change Hedge Funds 1 Prior Change
In top 10: 4 1 300.0% 3 (0.2%) 1 (0.06%) 200.0%
Funds Holding: 116 78 48.72% 50 (3.26%) 35 (2.24%) 42.86%
13F shares: 34.772 Million 20.78 Million 67.34% 22.735 Million 14.702 Million 54.64%
% Ownership 64.0012 38.5577 65.99% 41.8458 27.2796 53.4%
New Positions: 49 28 75.0% 21 16 31.25%
Increased Positions 48 27 77.78% 19 8 137.5%
Closed Positions 10 11 -9.09% 6 3 100.0%
Reduced Positions 14 16 -12.5% 6 9 -33.33%
Total Calls 182.464 Thousand 0 76.9 Thousand
Total Puts 192.44 Thousand 0 80.6 Thousand
PUT/CALL Ratio 1.05 1.05
1 hedge funds and active managers as identified by whalewisdom.com through public filings.

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Funds Holding PRPL (via 13F filings)

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Mutual Funds Holding PRPL BETA

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Open Market Buys/Sells Last 60 Days

Open Market Buys (P)

none

Open Market Sells (S)

77.9 Million total shares from 25 transactions

Exercise Derivative Conversion (M)

242 Thousand total shares from 7 transactions

Current/Former Insiders

Insider Name Type Last Reported Shares Held Last Reported Date Filings in past year

ZEPF PAUL J

  • Director
61,883 2020-09-28 5

PHILLIPS CRAIG LEE CHIEF FINANCIAL OFFICER

  • Officer
3,000 2020-09-23 6

INNOHOLD, LLC

  • FORMER 10% OWNER
0 2020-09-14 6

PEARCE TONY MARION

  • FORMER 10% OWNER
9,784 2020-09-14 7

PEARCE TERRY VERNON

  • FORMER 10% OWNER
9,784 2020-09-14 7

MCGARVEY CASEY KALE CHIEF LEGAL OFFICER

  • Officer
0 2020-06-17 2

COLISEUM CAPITAL CO-INVEST III, L.P.

  • SEE REMARKS
1,734,476 2020-05-19 1

DICAMILLO GARY T

  • Director
78,642 2020-05-18 1

KIEDAISCH GARY ALAN

  • Director
19,566 2020-05-18 3

HOLLINGSWORTH CLAUDIA

  • Director
19,918 2020-05-18 1

LEGG JOHN A. CHIEF OPERATING OFFICER

  • Officer
2,980 2020-05-18 1

WHITE VERDI RAY III CHIEF RETAIL OFFICER

  • Officer
0 2020-05-18 1

COLISEUM CAPITAL MANAGEMENT, LLC

SHACKELTON CHRISTOPHER S

COLISEUM CAPITAL, LLC

COLISEUM CAPITAL PARTNERS, L.P.

COLISEUM CO-INVEST DEBT FUND, L.P.

COLISEUM CAPITAL CO-INVEST III, L.P.

GRAY ADAM

  • Director
  • 10% Owner
10,029,975 2020-05-18 1

MEGIBOW JOSEPH B CHIEF EXECUTIVE OFFICER

  • Officer
103,500 2020-03-13 3

COLISEUM CAPITAL MANAGEMENT, LLC

SHACKELTON CHRISTOPHER S

COLISEUM CAPITAL, LLC

COLISEUM CAPITAL PARTNERS, L.P.

COLISEUM CO-INVEST DEBT FUND, L.P.

GRAY ADAM

  • Director
  • 10% Owner
8,226,149 2019-11-19 1

WATKINS MARK ANDERSON CHIEF FINANCIAL OFFICER

  • Officer
0 2019-05-30 0

ANTHOS PANO

  • Director
28,436 2019-05-17 0

GREENHAVEN ROAD CAPITAL FUND 2, L.P.

  • 10% Owner
113,211 2018-04-01 0

GLOBAL PARTNER SPONSOR I LLC

  • 10% Owner
No longer subject to file 2018-03-27 0

GREENHAVEN ROAD INVESTMENT MANAGEMENT, L.P.

MVM FUNDS LLC

GREENHAVEN ROAD CAPITAL FUND 1, L.P.

GREENHAVEN ROAD CAPITAL FUND 2, L.P.

MILLER SCOTT STEWART

  • 10% Owner
No longer subject to file 2018-03-13 0

GREENHAVEN ROAD INVESTMENT MANAGEMENT, L.P.

MVM FUNDS LLC

GREENHAVEN ROAD CAPITAL FUND 1, L.P.

MILLER SCOTT STEWART

  • 10% Owner
1,576,869 2018-02-05 0

COOK D. ANDREW

  • FORMER CFO
No longer subject to file 2018-02-02 0

KERR WILLIAM T

  • FORMER CHAIRMAN OF THE BOARD
No longer subject to file 2018-02-02 0

ZEPF PAUL J

GLOBAL PARTNER SPONSOR I LLC

  • 10% Owner
  • FORMER CEO AND DIRECTOR
1,293,750 2018-02-02 5

WEISS JEFFREY A

  • FORMER DIRECTOR
No longer subject to file 2018-02-02 0

EDWARDS MITCH CHIEF BDO

  • Officer
0 2018-02-02 0

BERNARDS SAMUEL DAVID CHIEF EXECUTIVE OFFICER

  • Officer
  • Director
0 2018-02-02 0

DEPUTY JODI MORRISON HEAD OF PURPLE PEOPLE

  • Officer
0 2018-02-02 0

HILL DANIEL GLENN CHIEF RETAIL OFFICER

  • Officer
0 2018-02-02 0

MCARTHUR WILLIAM ALEXANDER CHIEF MARKETING OFFICER

  • Officer
0 2018-02-02 0

MOOREHEAD WAYNE LEE CHIEF BRAND OFFICER

  • Officer
0 2018-02-02 0

WHATCOTT RUSSELL BOYD DIRECTOR OF INNOVATION

  • Officer
0 2018-02-02 0

SMITH CHARLES ALLEN CHIEF OPERATING OFFICER

  • Officer
0 2018-02-02 0

Insider Transactions Last 60 Days

Reporting Owners Filing Date Trans Date Trans Code Shares Share Price Acquired
Disposed
Shares Owned after D/I 10b5 Perf 1d* Perf 5d* Perf 1m* Max Gain Max Gain Days Max Loss Max Loss Days

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-30 S 10,000 $24.72 d 2,980 direct

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-30 M 10,000 d 225,000 direct

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-30 M 10,000 $5.75 a 12,980 direct

ZEPF PAUL J - Director

2020-09-28 15:18:13 -0400 2020-09-28 S 26,760 $24.52 d 61,883 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-25 S 48,690 $24.00 d 3,000 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-25 S 48,690 $24.00 d 3,000 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-25 M 48,690 d 225,000 direct

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-25 M 48,690 $8.17 a 51,690 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-25 M 48,690 d 243,293 direct

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-25 M 48,690 $8.17 a 51,690 direct -3.6827 0.0 1 -3.6827 2

ZEPF PAUL J - Director

2020-09-25 16:13:42 -0400 2020-09-25 S 20,000 $24.04 d 88,643 direct -3.6827 0.0 1 -3.6827 2

ZEPF PAUL J - Director

2020-09-25 16:13:42 -0400 2020-09-25 S 13,240 $23.71 d 108,643 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-23 M 51,310 $8.17 a 54,310 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-23 M 51,310 $8.17 a 54,310 direct -3.6827 0.0 1 -3.6827 2

ZEPF PAUL J - Director

2020-09-25 16:13:42 -0400 2020-09-23 S 5,646 $24.29 d 121,883 direct -3.6827 0.0 1 -3.6827 2

ZEPF PAUL J - Director

2020-09-25 16:13:42 -0400 2020-09-23 S 14,354 $24.05 d 127,529 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-23 M 51,310 d 273,690 direct

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-28 13:45:15 -0400 2020-09-23 S 51,310 $23.89 d 3,000 direct -3.6827 0.0 1 -3.6827 2

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-23 M 51,310 d 291,983 direct

PHILLIPS CRAIG LEE - Officer CHIEF FINANCIAL OFFICER

2020-09-25 16:24:36 -0400 2020-09-23 S 51,310 $23.89 d 3,000 direct -3.6827 0.0 1 -3.6827 2

ZEPF PAUL J - Director

2020-09-25 16:13:42 -0400 2020-09-23 S 20,000 $24.09 d 141,883 direct -3.6827 0.0 1 -3.6827 2

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-22 S 15,000 $21.38 d 2,980 direct

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-22 M 15,000 $5.75 a 17,980 direct

LEGG JOHN A. - Officer CHIEF OPERATING OFFICER

2020-09-30 18:58:08 -0400 2020-09-21 M 15,000 d 235,000 direct

ZEPF PAUL J - Director

2020-09-17 16:09:01 -0400 2020-09-16 S 25,000 $24.35 d 186,883 direct -2.2252 11.1262 11.1262 6 -2.2252 2

ZEPF PAUL J - Director

2020-09-17 16:09:01 -0400 2020-09-16 S 25,000 $24.58 d 161,883 direct -2.2252 11.1262 11.1262 6 -2.2252 2

ZEPF PAUL J - Director

2020-09-17 16:09:01 -0400 2020-09-15 S 46,760 $24.27 d 211,883 direct -2.2252 11.1262 11.1262 6 -2.2252 2

ZEPF PAUL J - Director

2020-09-17 16:09:01 -0400 2020-09-15 S 50,000 $24.23 d 258,643 direct -2.2252 11.1262 11.1262 6 -2.2252 2

PEARCE TONY MARION FORMER 10% OWNER by innohold, llc

2020-09-22 16:19:45 -0400 2020-09-14 S 13,600,000 $18.50 d 0 indirect -3.3431 0.0 1 -3.3431 2

INNOHOLD, LLC FORMER 10% OWNER

2020-09-17 06:06:08 -0400 2020-09-14 S 13,600,000 $18.50 d 0 direct -2.0463 2.8915 6.4502 5 -4.226 3

PEARCE TERRY VERNON FORMER 10% OWNER by innohold, llc

2020-09-22 16:20:26 -0400 2020-09-14 S 13,600,000 $18.50 d 0 indirect -3.3431 0.0 1 -3.3431 2

PEARCE TERRY VERNON FORMER 10% OWNER by innohold, llc

2020-09-17 06:07:46 -0400 2020-09-14 S 13,600,000 $18.50 d 0 indirect -2.0463 2.8915 6.4502 5 -4.226 3

PEARCE TONY MARION FORMER 10% OWNER by innohold, llc

2020-09-17 06:09:08 -0400 2020-09-14 S 13,600,000 $18.50 d 0 indirect -2.0463 2.8915 6.4502 5 -4.226 3

WHITE VERDI RAY III - Officer CHIEF RETAIL OFFICER

2020-09-30 18:58:35 -0400 2020-08-24 S 17,000 $20.85 d 0 direct

WHITE VERDI RAY III - Officer CHIEF RETAIL OFFICER

2020-09-30 18:58:35 -0400 2020-08-24 M 17,000 $6.65 a 17,000 direct

WHITE VERDI RAY III - Officer CHIEF RETAIL OFFICER

2020-09-30 18:58:35 -0400 2020-08-21 M 17,000 d 183,000 direct

INNOHOLD, LLC - > 10% Owner

2020-08-24 16:03:48 -0400 2020-08-20 C 16,750,450 a 16,750,450 direct 0.5627 -8.491 0.5627 2 -8.491 6

PEARCE TONY MARION - > 10% Owner by innohold, llc

2020-08-24 16:02:48 -0400 2020-08-20 C 16,750,450 d 0 indirect

PEARCE TERRY VERNON - > 10% Owner by innohold, llc

2020-08-24 16:03:05 -0400 2020-08-20 C 16,750,450 d 0 indirect

INNOHOLD, LLC - > 10% Owner

2020-08-24 16:03:48 -0400 2020-08-20 C 16,750,450 d 0 direct

PEARCE TONY MARION - > 10% Owner by innohold, llc

2020-08-24 16:02:48 -0400 2020-08-20 S 3,150,450 $20.20 d 13,600,000 indirect 0.5627 -8.491 0.5627 2 -8.491 6

PEARCE TERRY VERNON - > 10% Owner by innohold, llc

2020-08-24 16:03:05 -0400 2020-08-20 S 3,150,450 $20.20 d 13,600,000 indirect 0.5627 -8.491 0.5627 2 -8.491 6

INNOHOLD, LLC - > 10% Owner

2020-08-24 16:03:48 -0400 2020-08-20 S 3,150,450 $20.20 d 13,600,000 direct 0.5627 -8.491 0.5627 2 -8.491 6

PEARCE TONY MARION - > 10% Owner by innohold, llc

2020-08-24 16:02:48 -0400 2020-08-20 C 16,750,450 a 16,750,450 indirect 0.5627 -8.491 0.5627 2 -8.491 6

PEARCE TERRY VERNON - > 10% Owner by innohold, llc

2020-08-24 16:03:05 -0400 2020-08-20 C 16,750,450 a 16,750,450 indirect 0.5627 -8.491 0.5627 2 -8.491 6

* -

Transaction Code Definitions
Code Definition
A Grant, award or other acquisition pursuant to Rule 16b-3(d)
C Conversion of derivative security
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)
E Expiration of short derivative position
F Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3
G Bona fide gift
H Expiration (or cancellation) of long derivative position with value received
I Discretionary transaction in accordance with Rule 16b-3(f) resulting in acquisition or disposition of issuer securities
J Other acquisition or disposition
L Small acquisition under Rule 16a-6
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
O Exercise of out-of-the-money derivative security
P Open market or private purchase of non-derivative or derivative security
S Open market or private sale of non-derivative or derivative security
U Disposition pursuant to a tender of shares in a change of control transaction
W Acquisition or disposition by will or the laws of descent and distribution
X Exercise of in-the-money or at-the-money derivative security
Z Deposit into or withdrawal from voting trust

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