Harley Davidson Inc (HOG)

CONSUMER DISCRETIONARY: AUTOMOBILES AND MOTORCYCLES
SIC: MOTORCYCLES, BICYCLES & PARTS

3700 W JUNEAU AVE MILWAUKEE, WI 53208

Harley-Davidson, Inc. operates in two business segments: the Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment. The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight (engine displacement of 651+cubic centimeters (cc)) touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Financial Services (Financial Services) segment consists of Harley-Davidson Financial Services (HDFS). HDFS provides wholesale and retail financing and, as an agent, provides insurance and insurance-related programs primarily to Harley-Davidson Motor Company (HDMC) dealers and their retail customers. HDFS conducts business principally in the United States and Canada. On August 6, 2010, the Company announced that it had concluded the sale of its subsidiary, MV Agusta.

Data as of 2020-07-14
Market Cap3.97 Billion Shares Outstanding153.173 Million Avg 30-day Volume4.871 Million
P/E Ratio11.3 Dividend Yield0.309 EPS2.33
Price/Sales1.09 Price cash flow ratio5.0 Price free cash flow ratio70.8
Book Value11.05 Price to Tangible Book2.48 Alpha-0.02
Short Interest Ratio3.02 % Short Interest to Float10.8 R-squared0.438618
BETA1.44428 52-week High/Low40.89 / 14.31 Stddev0.09291
View SEC Filings from HOG instead.
Q1 2020 All Institutions Hedge Funds 1
Filers who had this stock in their top 10: 2 1 (0.07%)
13F Filers holding this stock: 396 62 (4.06%)
Aggregate 13F shares on 03/31/2020: 141.58 Million 50.207 Million
Aggregate 13F shares on 12/31/2019: 145.656 Million 44.648 Million
Percent change: -2.80% 12.45%
Funds creating new positions: 48 13
Funds Adding to an existing position: 135 24
Funds closing out their position: 91 21
Funds reducing their position: 124 19
1 hedge funds as identified by whalewisdom.com through public filings.

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SEC Web Site SEC DEF 14A Filings

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Funds Holding HOG (via 13F filings)

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*Please note that if a filer hasn't submitted a 13F filing for a quarter then the filer's shares will be listed as "Sold All"

Mutual Funds Holding HOG BETA

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Open Market Buys/Sells Last 60 Days

Open Market Buys (P)

none

Open Market Sells (S)

none

Exercise Derivative Conversion (M)

none

Current/Former Insiders

Insider Name Type Last Reported Shares Held Last Reported Date Filings in past year

NICCOL BRIAN R CHAIRMAN, CEO

  • Officer
  • Director
 19,079 2020-07-01 1

ZIEMER JAMES L

  • Director
 0 2020-06-30 0

CONRADES GEORGE H

  • Director
 0 2020-06-16 0

BEATTIE RICHARD I

  • Director
 27,431 2020-06-16 0

ALLEN BARRY K

  • Director
 34,502 2020-06-10 0

CALAWAY TONIT M EVP, CHIEF LEGAL OFFICER & SEC

  • Officer
 39,429 2020-06-01 0

GOLSTON ALLAN C.

  • Director
 9,027 2020-05-29 1

ROCKER TCHERNAVIA CHIEF PEOPLE & CULTURE OFFICER

118,941 2020-05-27 0

LINEBARGER NORMAN THOMAS

  • Director
 4,339 2020-05-21 2

LEVINSON SARA L

  • Director
 4,846 2020-05-21 1

ANDERSON R JOHN

  • Director
 2,284 2020-05-21 1

CAVE MICHAEL J

  • Director
  • CHAIRMAN OF THE BOARD
 3,676 2020-05-21 2

SYLVESTER MARYROSE

  • Director
 18,867 2020-05-21 2

ALSTEAD TROY

  • Director
 15,065 2020-05-21 2

GUIFFRE AMY VP & CHIEF COMMUNICATIONS OFCR

  • Officer
 19,505 2020-05-21 1

ROOT JONATHAN R SVP - HDFSI

  • Officer
 9,309 2020-05-21 1

OLIN JOHN A SVP & CFO

  • Officer
 83,505 2020-05-13 6

ZEITZ JOCHEN CHAIRMAN AND ACTING PRESIDENT

  • Officer
  • Director
 151,470 2020-05-13 4

MCCASLIN JAMES A

  • Director
 105,611 2020-05-07 0

KRAUSE PAUL J VP, CHIEF LEGAL OFFICER

  • Officer
 932 2020-04-29 2

LIONE GAIL A

  • Director
 16,589 2020-04-27 0

KUMBIER MICHELLE

  • Director
 5,248 2020-04-24 4

NIKETH BRYAN SVP, MOTOR CO. PRODUCT & OPS

  • Officer
 4,493 2020-03-30 1

WANDELL KEITH E

  • Director
 0 2020-03-20 0

HUND LAWRENCE G PRESIDENT-HDFS

  • Officer
 21,364 2020-02-06 5

LEVATICH MATTHEW S PRESIDENT & CEO

  • Officer
  • Director
 165,682 2020-02-06 3

KORNETZKE MARK R

  • CHIEF ACCOUNTING OFFICER
 5,216 2020-02-05 4

MANSFIELD LUKE CHRISTOPHER VP CHIEF STRATEGY

  • Officer
 1,183 2020-02-05 2

ANDING JULIE M VP, CHRO

  • Officer
 5,011 2020-02-05 3

BROOKS MARTHA

  • Director
 81,530 2019-10-17 0

JONES PAUL J VP & CHIEF LEGAL OFFICER

  • Officer
 2,642 2019-07-24 1

MILES GEORGE L JR

  • Director
 0 2019-07-01 0

MALENSHEK HEATHER JUNE SR. VP, MARKETING & BRANDING

  • Officer
 0 2019-05-09 0

GRIMMER NEIL PRESIDENT, BRAND

  • Officer
 0 2019-05-09 0

BISCHMANN JOANNE M VICE PRESIDENT, COMMUNICATIONS

  • Officer
 9,410 2019-02-04 0

COX DAVID SHAWN SVP CONSUMER RETAIL EXPERIENCE

  • Officer
 0 2019-02-01 0

JAMES DONALD A

  • Director
 217,311 2017-02-10 0

CUMMINGS SEAN SVP, GLOBAL DEMAND

  • Officer
 2,593 2017-02-02 0

NORLING JAMES A

  • Director
 18,217 2016-12-31 0

RICHER MARK HANS SVP, CHIEF MKTG OFFICER

  • Officer
 23,012 2015-08-17 0

KENNEDY MICHAEL W VP & MG. DIR., NORTH AMERICA

  • Officer
 7,606 2015-05-01 0

LINDLEY ROBERT N VP & MG. DIR., EMEA

  • Officer
 4,989 2015-05-01 0

MCALLISTER MARC D VP AND MG. DIR., AP

  • Officer
 2,131 2015-05-01 0

BAKER JOHN P GM, CORP STRAT,BUS DEV & SUSTA

  • Officer
 11,457 2015-02-13 0

BLEUSTEIN JEFFREY L

  • Director
 No longer subject to file 2013-04-30 0

NAQVI SAIYID T. EXECUTIVE VICE PRESIDENT

  • Officer
 40,197 2013-04-08 0

GREEN JUDSON C

  • Director
 0 2011-09-16 0

HOELTER TIMOTHY K. VP GOVERNMENT AFFAIRS

  • Officer
 30,649 2010-05-01 0

FLICKINGER JON R PRESIDENT & COO BUELL

  • Officer
 34,041 2010-04-21 0

HENDERSON SUSAN VP, COMMUNICATIONS

  • Officer
 17,928 2010-02-10 0

MARTIN DONNA K SVP HUMAN RESOURCES

  • Officer
 54 2009-06-15 0

D'ONOFRIO ENRICO MANAGING DIRECTOR, MV AGUSTA

  • Officer
 13,211 2009-06-15 0

HUTCHINSON RONALD M SR VP-PRODUCT DEVELOPMENT

  • Officer
 63,282 2009-02-17 0

DANNEHL WILLIAM B EVP-CHIEF ORG TRANSFMTN OFCR

  • Officer
 57,652 2009-02-17 0

BERGMANN THOMAS E EVP & CFO, ACTING PRES-HDFS

  • Officer
 80,217 2009-02-12 0

EBERLE KARL M SR. VP, MANUFACTURING

  • Officer
 28,293 2009-02-12 0

Insider Transactions Last 60 Days

Reporting Owners Transaction Date Transaction Code Shares Share Price Acquired or Disposed Shares Owned Following Transaction Combined shares owned after filing Direct/Indirect Ownership 10b-5

SYLVESTER MARYROSE - Director

2020-05-21 A 5,301 a 5,301 18,867.17 direct

CAVE MICHAEL J - Director CHAIRMAN OF THE BOARD

2020-05-21 A 5,301 a 36,243 3,676.01 direct

LINEBARGER NORMAN THOMAS - Director

2020-05-21 A 5,301 a 67,796 4,339.01 direct

ALSTEAD TROY - Director

2020-05-21 A 5,301 a 5,301 15,065.02 direct

GOLSTON ALLAN C. - Director

2020-05-21 A 5,301 a 22,726 0.00 direct

NICCOL BRIAN R - Director

2020-05-21 A 5,301 a 28,629 0.00 direct

ANDERSON R JOHN - Director

2020-05-21 A 5,301 a 48,613 2,283.87 direct

LEVINSON SARA L - Director

2020-05-21 A 5,301 a 48,473 4,846.00 direct
Transaction Code Definitions
Code Definition
A Grant, award or other acquisition pursuant to Rule 16b-3(d)
C Conversion of derivative security
D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)
E Expiration of short derivative position
F Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3
G Bona fide gift
H Expiration (or cancellation) of long derivative position with value received
I Discretionary transaction in accordance with Rule 16b-3(f) resulting in acquisition or disposition of issuer securities
J Other acquisition or disposition
L Small acquisition under Rule 16a-6
M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
O Exercise of out-of-the-money derivative security
P Open market or private purchase of non-derivative or derivative security
S Open market or private sale of non-derivative or derivative security
U Disposition pursuant to a tender of shares in a change of control transaction
W Acquisition or disposition by will or the laws of descent and distribution
X Exercise of in-the-money or at-the-money derivative security
Z Deposit into or withdrawal from voting trust

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