Mediaplex Inc (MPLX)

The principal activities Mediaplex Inc. are the provision of technology-based advertising and marketing services for companies and advertising agencies that seek to optimize their Internet marketing campaigns. The Company's service offerings include planning and execution of online media and marketing campaigns, proprietary third party ad serving to advertisers, and tracking and reporting of an advertiser's return on investment, including evaluation of online transactions. The company's technology-based services enable companies to deliver customized online advertising messages in response to changes in their underlying business variables, such as inventory levels, product pricing and customer data. The company acquired Adware Systems Inc in 2000.